Qualtrics X4 Summit Brings Together Top Industry Leaders to Discuss the Future of Experience Management
February 21, 2025, / PROVO, Utah & SEATTLE – The X4 2025 Experience Management Summit is set to feature an impressive roster of business visionaries, brand strategists, and cultural influencers, bringing fresh insights into customer and employee experience.
Hosted by Qualtrics, the event—scheduled for March 18-20 in Salt Lake City—will include keynote presentations from music industry legend Rick Rubin, marketing powerhouse Bozoma Saint John, and hospitality icon Danny Meyer.
With customer and employee experiences becoming key differentiators for business success, X4 2025 will provide attendees with proven frameworks, real-world insights, and the latest AI-driven innovations to help brands stay ahead in an ever-evolving market.
Top Speakers to Share Exclusive Insights
The headline speakers at X4 2025 will each provide a unique take on building exceptional experiences:
*Rick Rubin, music producer and Def Jam co-founder, will discuss his philosophy on creativity and how brands can craft powerful emotional connections.
*Bozoma Saint John, a Hall of Fame marketer and former Netflix and Apple executive, will share her expertise on driving brand impact through storytelling and bold decision-making.
*Danny Meyer, renowned restaurateur and CEO of Union Square Hospitality Group, will explain how investing in employee experience leads to better customer experiences and long-term business success.
AI, Consumer Psychology, and Government Innovation Take Center Stage
Beyond the headline speakers, X4 2025 will feature in-depth sessions with other influential thought leaders:
*Ken Hughes, a leading expert in consumer behavior, will break down strategies for brand engagement and customer loyalty.
*Tonya Webster, New York State’s first Chief CX Officer, will reveal how she’s transforming government services to be more efficient and user-friendly.
Additionally, executives from Walmart, KFC, and ServiceNow will provide exclusive insights into how top companies leverage experience management to drive performance.
An Essential Event for Business Leaders
With more than 100 sessions, live demonstrations, and hands-on workshops, X4 2025 will serve as a hub for innovation in customer and employee experience, AI, and market research.
“X4 is where the best brands come together to share the latest research, technology, and strategies,” said Lynn Girotto, CMO of Qualtrics. “This year’s lineup will leave attendees inspired, informed, and ready to take action on improving experiences that have a direct impact on business success.”
Secure Your Spot at X4 2025
With thousands of business leaders, CX professionals, and innovators expected to attend, X4 2025 is set to be one of the most influential experience management events of the year.
Learn more and register at Qualtrics X4 Summit.
