OrphanCare’s Mission to Protect Children Gains New Boost with iOli Communications

Collaboration to strengthen awareness on child welfare and family-based care

PETALING JAYA, 03 October 2025 – OrphanCare, a non-profit organisation dedicated to giving children in institutions and unplanned newborn babies the chance to grow up in the care of a family, has welcomed iOli Communications as its official PR partner.

The award-winning PR agency has committed to supporting OrphanCare on a fully pro bono basis, marking the very first project under its newly launched initiative, PRoject Good — a platform designed to provide professional communications expertise to supporting social-impact organisations at no cost.

“At iOli, we believe in the power of stories to inspire change. Through PRoject Good, our goal is to amplify the voices of organisations that are making a difference so that their impact can be seen, heard and felt by wider communities,” said Yan Lim, Chief Executive Officer of iOli Communications.

For OrphanCare, the collaboration comes at a critical time. Since its establishment in 2008, the foundation has successfully facilitated the placement of over 600 babies through its baby hatch programme and supported more than 400 children in finding permanent homes as of 2024. With iOli’s support, OrphanCare will strengthen public awareness of family-based care and mobilise greater community involvement through strategic communications and media engagement.

“We are deeply grateful to iOli Communications for choosing us as one of the first projects under PRoject Good. Together, we can continue to champion the rights of children and create lasting impact,” said Riza Alwi, Advocacy, Communications and Fundraising Manager of OrphanCare.

For iOli Communications, PRoject Good reflects a long-term commitment to leveraging PR as a force for good.

“By launching PRoject Good, we want to give NGOs like OrphanCare the same strategic tools that corporations use, so their impact can be amplified. This is our way of giving back and ensuring that important stories don’t go unheard,” Yan added.

She further called on fellow communications professionals and agencies: “If you share the belief that good PR can create real change, we invite you to join us. Together, we can pool our skills, networks and creativity to strengthen social initiatives and NGOs by helping their causes reach further and resonate louder.”

About iOli Communications
iOli Communications Sdn Bhd is a female-founded & led strategic communications agency based in Kuala Lumpur, Malaysia that offers strategic communications, media relations, social media campaigns, crisis management and on-the-ground activations —all designed to help its clients reach their desired communications outcome – whether they are freshly baked or already out there running. iOli leverages on strategic communication and storytelling techniques to help clients find their voice and share their stories and achieve their desired communications outcomes.

About OrphanCare
OrphanCare Foundation is a Malaysian non‑profit organisation founded in 2008 with the belief that every child deserves the joy and security of growing up in a family. It operates Malaysia’s first baby hatches to rescue unplanned and at‑risk newborns and actively supports adoption, counselling and reintegration programmes—including reuniting institutionalised children with biological or extended families. OrphanCare also leads advocacy efforts to end institutionalisation of children through awareness campaigns and policy work that promote family‑based care, in line with both the Malaysian Child Act (Amendment) 2016 and the United Nations Convention on the Rights of the Child.

About PRoject Good
PRoject Good is a pro bono public relations initiative established to provide nonprofits, charities and grassroots organisations with the same strategic communications capabilities leveraged by corporations. Through the proprietary PRojectGood Impact Barometer and alignment with the United Nations Sustainable Development Goals (SDGs), the initiative ensures measurable outcomes while amplifying the visibility of mission-driven causes. Supported by a network of communications professionals, creative partners and corporate collaborators, PRoject Good is committed to strengthening the voice and impact of organisations working for social good.

-Hipz.my