Electrolit Launches Dynamic Marketing Campaign for 2025 Coachella Festival Season
HOUSTON, March 28, 2025 / — Electrolit, the official hydration partner of the Coachella Valley Music and Arts Festival, has unveiled a new multi-channel marketing campaign as it steps into the spotlight for the 2025 festival season. This initiative, which emphasizes the brand’s science-based hydration benefits, will run through April, aligning with the festival’s return to Indio, California.
Entering its third year as Coachella’s hydration sponsor, Electrolit is reaffirming its dedication to music fans and artistic culture with the launch of its “Every Set” campaign. Featuring bold visuals and compelling storytelling, the campaign reflects the vibrancy and diversity of the Coachella experience.
Key Elements of the Campaign:
Digital Engagement: Electrolit will partner with major streaming and digital platforms to deliver targeted advertisements, immersive video content, and interactive experiences for music lovers across the U.S.
Out-of-Home Visibility: Eye-catching billboards, transit ads, and strategic signage will be displayed across major markets, including Los Angeles and along travel routes to Coachella.
Festival Presence: At the event, Electrolit will operate a dedicated hydration station, allowing attendees to recharge with essential electrolytes throughout the festivities.
Crafted with pharmaceutical-grade ingredients—including magnesium, sodium, potassium, calcium, and glucose—Electrolit’s hydration formula supports performance and wellness, making it a go-to choice for health-conscious consumers.
This year, Electrolit is set to impress with an art-forward, two-level hydration hub designed to keep attendees refreshed. The space will offer surprise programming, exclusive giveaways, and a consistent supply of hydration throughout the event.
In a new twist for 2025, the brand is introducing the Electrolit Campground 5k, an innovative run event that merges fitness and festival culture. Taking place each weekend, the race will convert the festival campgrounds into a relaxed, social running route, welcoming thousands of participants.
Electrolit products are available at major retailers including Kroger, Walmart, HEB, 7-Eleven, and Circle K, as well as online. To learn more, visit www.electrolit.com or follow @Electrolit on Instagram and Facebook.
