Ascott Star Rewards Festival 2025 Kicks Off in Kuala Lumpur: Four Days of Travel, Music & Lifestyle Excitement
Kuala Lumpur is about to come alive with the energy of travel, music, and exclusive lifestyle perks as the Ascott Star Rewards Festival 2025 takes over MyTOWNKL Shopping Centre from 24 to 27 July 2025, running daily from 10:00AM to 9:30PM.
Organised by Ascott Malaysia, this four-day celebration promises a dynamic fusion of hospitality, live entertainment, and unbeatable travel deals, in partnership with major brands including CIMB, Sony Music, ASTRO Rocketfuel, ShopBack, and Jaecoo by Weststar.
Music Meets Opportunity: Sony Music Talent Showdown
A major highlight of the festival will be the Sony Music Malaysia Talent Showdown — a live music competition offering aspiring artists the chance to win with the grand prize of a real music recording contract!
Visitors can also enjoy live performances by some of Malaysia’s top local acts, including Naqiu, Wany Hasrita, Kidd Santhe, Vanessa Reynauld, Yulia, and more.
Travel Deals, Flash Sales & Lifestyle Rewards
The festival is packed with activities, offers, and surprises for visitors of all ages, including:
Best Deal Room Sales across Ascott hotels in Malaysia and Southeast Asia
Exclusive partner promotions from CIMB, ShopBack, and Jaecoo
Ascott merchandise pop-up booth
Interactive games, hourly giveaways, and lucky draws
Nightly Happy Hour Sales with added perks
Whether you’re planning a beach retreat, city escape, or just on the lookout for great rewards, the ASR Festival promises something for every traveller.
Unlock More with Ascott Star Rewards
Festival-goers are encouraged to sign up for Ascott Star Rewards (ASR) — Ascott’s loyalty programme — to gain access to members-only perks such as bonus points, room discounts, priority bookings, and special giveaways throughout the event. Admission is free, but ASR membership is required to unlock full benefits.
Event Details
📅 Date: 24 – 27 July 2025
🕙 Time: 10:00AM – 9:30PM
📍 Venue: Central Town, MyTOWNKL Shopping Centre, Kuala Lumpur
🎟 Admission: FREE (ASR sign-up required for full access to perks)
From discovering new artists to securing unbeatable travel deals, the Ascott Star Rewards Festival 2025 promises a one-of-a-kind experience for music lovers, lifestyle seekers, and travel enthusiasts alike.
For more information and live updates, visit: https://www.discoverasr.com/en/offers/asr-festival-2025
