Mango strengthens its presence in France
Mango, one of the leading international fashion groups, continues its expansion and brand consolidation plan in France with the reopening of its flagship store on Boulevard des Capucines in Paris, the most dynamic and attractive shopping area in the city and next to the Opera Garnier. This is one of the 6 store refurbishments the company will carry out in France in 2025, in addition to the opening of 4 new stores.
“We are delighted to reopen our iconic Capucines store in Paris to coincide with the celebration of three decades of Mango in France. This milestone is a reflection of the excellent reception of our differentiated value proposition among our French customers and the work of our teams,” says César de Vicente, Mango’s Global Retail Director. “France is the epicentre of fashion and a key country for Mango, leading the ranking of our international markets,” he adds.
Located in a historic building dating back to 1870 and with a selling space of more than 1,100 m², the flagship store on Boulevard des Capucines is the first store that Mango opened in Paris in 1997. Following the refurbishment, the store, which offers products from the Woman, Man and Kids lines, also incorporates the Mediterranean-inspired New Med concept, which embodies the spirit and freshness of the brand. Sustainability and architectural integration are key in this new design, which conceives Mango stores as a Mediterranean home with different spaces in which warm tones and neutral colours predominate, combined with traditional, handcrafted, sustainable and natural materials.
In addition, the store has a new fitting room area, increasing its size to make it more functional and equipping it with adjustable lights. New technologies and services have also been incorporated to improve the customer shopping experience, such as a specific click and collect area for picking up and returning orders; a Recycling Box, where customers can deposit used clothing and footwear to give their clothes a second life; and RFID technology for better stock control.
The refurbishment of the Boulevard des Capucines store is one of six planned for 2025 in France, mainly in Paris. Earlier this year, the company reopened stores on Rue Rivoli in Paris, which stocks Mango Woman and Man, and in the Alpine village of Annecy. In the coming months, it will reopen in Westfield Les 4 Temps, La Défense and Place 18 Juin 1940, in Paris, as well as République and Westfield La Part Dieu in Lyon. Mango will also open new points of sale in the country in 2025. Specifically, in central France and in Lyon.
These store refurbishments and openings are part of the company’s 4E 2024-2026 Strategic Plan, which aims to showcase Mango’s differentiated value proposition, with a strong drive to expand and improve sales in the existing store network and in its online channel.
Mango in France
Mango has been present in France for three decades. The company opened its first store in the country in 1994 in Montpelier and focused the first phase of expansion on other major cities such as Paris, Toulouse, Lille, Nîmes and Strasbourg.
In the late 2000s, the company opened some of its most important flagship stores in the country. These included stores of more than 1,100 m² in Haussmann and La Défense in the French capital, as well as République in Lyon and the Rivetoile shopping centre in Strasbourg.
In the 2010s, Mango increased its capillarity in France with a focus on secondary cities and since 2022 has strengthened its position in the country by opening around 12,500 m² of selling space.
France is currently Mango’s leading international market, just after Spain. The company closed 2024 with more than 250 points of sale in France, its first international market, as well as an online presence through its e-commerce and third-party platforms.
Source — Mango
