adminKUALA LUMPUR: In conjunction with this year’s Aidilfitri celebration, the country’s number one radio station, ERA, once again strengthened its relationship with its listeners by organising an exclusive event, “Bae Raya Bersama Bella”, which celebrated 30 lucky listeners in a Lebaran atmosphere full of warmth and cheerfulness.
This event was organised through ERA’s 3 Pagi programme, featuring popular ERA personality, Bella Astillah, who also celebrated Aidilfitri with listeners in a more up close and personal way.
According to ERA Brand Manager, Azah Sahrin, organising events such as this
reflects ERA’s commitment to continue to be more than just a radio station, but rather as a brand that prioritises genuine relationships and meaningful experiences with listeners.
“At ERA, we always believe that relationships with listeners should not stop on air. Through ‘Bae Raya Bersama Bella’, we want to give listeners the opportunity to experience the Raya experience for themselves with ERA’s presenters and personalities in a more exclusive, friendly and warm atmosphere filled with Aidilfitri,” he said.
Azah added that the selection of Bella Astillah as the face of this event is in line with
her personality which is easy-going, humble and close to the hearts of ERA listeners,
especially loyal listeners of the 3 Pagi ERA program.
“Bella has a very good relationship with ERA listeners. Her presence not only brightened up the event, but also succeeded in creating a family atmosphere that was in line with the spirit of Aidilfitri. These are the values we want to highlight through this event – togetherness, appreciation and closeness,” he said.
Throughout the event, listeners were treated to various interesting activities including the Most Stylish Dress competition, catwalk sessions , and simple games that created a cheerful atmosphere and laughter.
Participants also took home exclusive ERA prizes, while the Most Stylish Dress winner received a cash prize of RM100.
In addition, listeners who attended also had the opportunity to take exclusive photos with the 3 Pagi ERA presenters and Bella Astillah, thus making this experience even more special and creating sweet memories that are hard to forget.
Commenting on the uniqueness of this event, Azah said that Bella’s involvement in cooking a special Aidilfitri menu for listeners was one of the special elements that distinguished this event from other radio activities.
“When Bella herself cooks and shares the food with the listeners, it symbolizes the sincerity and family spirit that we want to convey. It’s not just an entertainment event, but an Aidilfitri experience that is truly close to the heart,” he explained.
Before the event, ERA also ran a week-long slogan contest called ‘Why Do You Want to Celebrate Raya with Bella’ which received overwhelming response from listeners nationwide. The winner of this contest was then chosen to participate in the “Bae Raya with Bella” event.
“The response received has been very positive and proves that loyal listeners support every ERA initiative. We greatly appreciate this support and will continue to introduce more activities that appreciate and bring us closer to the listener community,” added Azah.
ERA is part of 13 networks under Astro Audio. As a Malay language radio station, ERA features popular songs, the latest hits and is the top choice of listeners, making it the number 1 radio station in Malaysia.
With nearly six million followers on social media, ERA continues to solidify its position as the Latest Hit Music brand. In addition to listening via radio frequencies, the public can follow ERA on its official social media platforms or download the ERA app via the App Store, Play Store and Huawei AppGallery.
-Agency
