Japan For You 2025 Launches ‘Read & Win’ Series Celebrating Scenic Rail Journeys
KUALA LUMPUR, – A Japan For You is back. The Japan National Tourism Organization Kuala Lumpur Office (JNTO KL) launches the 2025 edition of its digital campaign, encouraging Malaysian travelers to explore Japan through regional stories, rail-inspired travel highlights, and interactive online challenges.
Running from November 2025 to January 2026, the campaign features three Read and Win rounds focused on Kyushu, Chugoku, and Shikoku region, followed by a Grand Prize Puzzle Challenge that rewards participants for engaging across all campaign stages.
A Japan For You shines a spotlight on the charm of traveling across Japan by train – from local lines and regional express services to unique sightseeing trains offering panoramic views, seasonal scenery, and culturally rich routes. Each feature article connects travelers to rail-accessible Hidden Gems surrounding stations, countryside towns, and lesser-known prefectures.
In each Read and Win round, participants search for three Hidden Gems within the article and submit their answers through a contest form. After submitting, they will receive a Bonus Keyword that can be used to increase their chances in the Grand Prize Puzzle Challenge.
Campaign schedule:
Kyushu Read and Win
19 November – 30 November 2025
Chugoku Read and Win
3 December – 14 December 2025
Shikoku Read and Win
17 December – 28 December 2025
Grand Prize Puzzle Challenge
7 January – 25 January 2026
Prizes:
The campaign prizes highlight a variety of unique Japanese experiences, from culinary and cultural activities to rail-connected regional exploration. Each Read and Win round will award prizes to 3–4 winners.
First Read and Win Contest (Kyushu itinerary article):
- 1 winner will enjoy an Omakase dinner for two at Sushi Mew KL (worth over RM750).
- 2 winners will receive a Have Fun in Kitakyushu City & Shimonoseki City Pass and a Kumamon souvenir set.
Second Read and Win Contest (Chugoku itinerary article):
- 1 winner will receive an Onsen Spa experience for two at 38 Onsen Spa KL (worth over RM590).
- 2 winners will receive a Have Fun in Tottori Pass and a Chugoku souvenir Third Read and Win Contest (Shikoku itinerary article):
- 2 winners will join a Wagashi (Japanese sweets) workshop for two at Yuwagashi (total prize worth over RM560).
- 2 winners will receive a Have Fun in Kagawa Pass along with a Tokushima indigo-dyed
For the Grand Prize Puzzle Challenge:
Grand Prize (1 winner):
- A pair of return economy-class flight tickets to Second Prize (3 winners):
- Have Fun in Kansai Premium Pass, which includes access to Universal Studios Consolation Prize (5 winners):
- An ANA gift set and a JNTO 2026
Winners for each Read and Win round will be announced on JNTO Malaysia’s official social media accounts Visit MY Japan (Facebook, Instagram) within one week after each contest period. Winners of the Grand Prize Puzzle Challenge will be announced via a live draw within 14 days after the campaign concludes.
For more information, please visit https://www.japan.travel/en/my/a-japan-for-you/
About Japan National Tourism Organization Kuala Lumpur Office (JNTO KL)
JNTO is a non-profit governmental organization of Japan and JNTO Kuala Lumpur’s office is involved in a variety of activities in Malaysia to promote and encourage tourists from Malaysia to consider Japan as a top destination in their travel plans.
For more information, visit https://www.japan.travel/en/my/ Press Contacts: info_kul@jnto.go.jp
