UMNO Must Lead Digital Narrative, Reach Out to Youth – Zambry

KUALA LUMPUR — Umno must lead in shaping the digital narrative, strengthen its presence on new media, and engage with young voters to remain relevant, said Umno Supreme Council Member Datuk Seri Dr Zambry Abdul Kadir.

He said politics has entered the digital era in which information, perceptions, and sentiments are rapidly shaped through social media and online platforms.

“This new challenge requires Umno to adopt fresher, more flexible, and pragmatic approaches. We cannot remain bound by the old ways,” he said in a Facebook post.

Zambry added that such strategies do not mean abandoning Umno’s principles, but instead presenting the party’s values and ideals more effectively and inclusively.

He also stressed that unity among members remains the cornerstone of Umno’s strength for its 79-year history and warned that the party could not survive internal divisions.

–Bernama