What’s up with Sabella and Izara Aishah?
“Against…”
That was one of the compliments received by actress Izara Aishah when she wore a local clothing brand synonymous with the tagline ‘Baju Kurung Tanpa Gosok’, Sabella.
Chief Executive Officer of Sabella, Mohd Sufian Sulaiman said, the selection of the popular actress was to make the campaign for Sabella Royal Batik’s new collection a success.
“After a long time, Sabella is back to collaborate with celebrities for the latest collection.
“Admittedly, there were many names of female artists on the list, but in the end we chose Izara. Undoubtedly, since she made the migration, Izara’s appearance has always been the focus of attention.
“So, we want to work with her for this new collection campaign. In fact, the quality that we have highlighted all this time certainly coincides with the next Izara taste for the whole community and Sabella’s loyal customers in particular.
“At the same time, Izara’s status as a mother and working woman certainly coincides with the tagline we carry, which is Baju Kurung Tak Tanpa Gosok. It doesn’t need to take a long time, of course it’s very easy,” he said.
IZARA Aishah was selected to succeed in the campaign for Sabella Royal Batik’s new collection.
According to Mohd Sufian, working with Izara is another valuable experience for the Sabella brand.
“Alhamdulillah, we really appreciate Izara’s willingness to cooperate with us in making this latest collection campaign a success. It’s another valuable experience for the Sabella team. She was very professional, so everything went smoothly,” he said.
source – wilayahku
