WARDROBE COMMENCES ON A BRAND NEW DEPTH IN MENSWEAR WITH ACME SOCIETY AT MERCEDES BENZ FASHION WEEK 2022
When methodology in sleek tailoring meets the street-smart styling of the now like man and machine, it is sophistication all the way
KUALA LUMPUR, 08 AUGUST 2022 – On 23rd July 2022, Wardrobe, Malaysia’s premiere menswear brand, unveiled the final part of its trilogy collection called ACME SOCIETY at Mercedes Benz Fashion Week 2022 in front of a packed audience at ZeppKL made up of the who’s who of the country’s style set and game changers. True to its promise, Fang Heng, the Chief Executive Officer of Wardrobe and his team delivered a collection on the level of pure spectacle that not only bring together the traditional soul of the brand but also a language that is modern and ingenious.
Featuring 30 curated looks; ACME SOCIETY showcased a series of growth and a sense of style that is now unique to the brand. “The collection is engineered to fit and to be restyled according to one’s mood and personality. It is a new benchmark that we set by turning parameters and boundaries into starting points. As the name suggests, the tone of the collection speaks of a more sophisticated, informed and prolific member of society. The line between luxury tailoring and street-smart casualwear is increasingly blurred but what remains are its technical materials, use of colour and a play of various silhouettes”, says Fang Heng.
Separated into three segments, the appetizers, the mains and finale looks, ACME SOCIETY by Wardrobe used earthy tones, a selection of greyscales, patterns on patterns from glen checks to plaids and stripes on innovative outerwear; and ended the show with flamboyance and boldness using deep tones from maroon, burgundy and black. “The use of different materials and techniques creates a kind of aesthetic that is both recognizable and cutting-edge. There was a sense of freedom throughout the presentation. The idea is to use our craftsmanship as a foundation but not to let it restrict us. I believe that ACME SOCIETY has managed to communicate its proposition – a sophistication that is linked to the brand’s heritage; but leading the pack with a new interpretation of a hyper-fluid generation”, explains Fang Heng further.
For more information on Wardrobe, kindly visit www.wardrobe.com.my
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Media enquiries to:
Jiman Casablancas
JCPR / +6019 388 7147 / [email protected]
-Jiman Casablancas
