The phenomenon of the RR brand, Rizman Ruzaini continues to ‘go global’
ALMOST 18 years at the helm of the fashion industry in this country, it turns out that the Rizman Ruzaini brand is no longer a stranger among fashion enthusiasts.
Even now, not only clothing but also the business pioneered by two talented people Rizman and Ruzaini is also increasingly complete with other appearance products including accessories and fragrances.
Seeing the potential of this business to continue to grow and compete with international fashion brands, currently renewal after renewal is being done to ensure this business empire remains relevant.
In addition to dividing this business into different segments to ensure that this brand can be enjoyed by every group, the latest, Rizman also announced the opening of the first RR Flagship Store Boutique at Four Seasons Place, Kuala Lumpur.
Acknowledging that business conducted online is more efficient, but Rizman is clear that with the opening of the RR FlagShip Store, fans of the RR brand will get maximum satisfaction when shopping.
“In the past, RR was only offered online, but with the opening of the RR FlagShip Store boutique, customers will have a different experience. This time they can see or feel for themselves the quality of our products before buying.
“We know that some are comfortable dealing online, but we cannot marginalize customers who want to enjoy the atmosphere of shopping in a boutique.
“So at Butik RR FlagShip Store we will provide the same items but with a different sales approach.
“Here customers can try first before making a decision, with an area of 2300 square feet this boutique is comfortable enough to visit.
“Most importantly, the location of the RR FlagShip Store Boutique is also quite synonymous with Malaysians, just next to KLCC, so I believe this location is very strategic in terms of ease of access,” said Rizman.
THE OPENING of the RR FlagShip Store boutique allows customers to experience the quality of RR products for themselves before buying.
Didn’t expect the RR brand to become a phenomenon in the country’s fashion world, Rizman added that even though the products under this brand are almost all in the ‘ready to wear’ (RTW) category, he has never compromised on quality, which has been the core of Rizman Ruzaini’s business since long ago.
“It is my dream to see our brand owned by all groups. Anyone can enrich RR, in other words we want to mass market our product.
“It’s different with the original brand Rizman Ruzaini which only focuses on more exclusive clothes including bridal wear and for people who are more careful with fabrics and designs. That’s why in business there needs to be a strategy and in Rizman Ruzaini itself we divide our products to meet the needs of customers.
“Due to that, the specialization of these two brands will appear clearer and more organized when Rizman Ruzaini will continue to be led by designer Rizman Nordin and Ruzaini Jamil will be at the exclusive lebib level while RR will be managed by Yana Baharudin and will be available for the mass market,” he said.
RR FlagShip Store BOUTIQUE is now getting more and more crowded.
Confident in the ability of the Creative Director of the RR business segment, Yana Baharudin explained that Rizman also selected this fashion icon in helping their business as timely.
“Our business development is too fast so to make sure we don’t fall behind Yana is seen as the right person to make decisions for the RR brand.
“For me and Ruzaini, we will focus on RR product design in addition to different segments in our business.
“We know that all RR products including clothing, scarves and accessories are renowned for their quality and affordable prices. So we don’t want to mix up existing business segments, of course Yana’s appointment will make a big contribution to this business,” he explained.
RR RTW Fall Winter 2022
Meanwhile in the same event, Rizman also announced the launch of the RR RTW Fall/Winter 2022 collection.
Bringing the inspiration of women who like to travel, this collection also pays attention to simple designs and in addition to the use of black and white as the basic color.
“Using a simple silhouette with the concept of ‘clean cut looks’ designed by RR for this collection also uses modern fabrics to make it stand out more.
“More special this time the collection also introduced a bag with tweed material. Available in three main colors, black, gray and pink, each bag also comes with three scarves that will complement the wearer’s appearance,” he said.
In another development in conjunction with the opening of the RR Flagship Store Boutique, RR is now also offering massive price cuts to appreciate their loyal customers.
source – wilayahku
