The national animation sector is able to penetrate the international market – MDEC

The national animation sector is able to penetrate the international market – MDEC

CANNES (France): The country’s animation sector has the potential to be marketed internationally as Malaysia has technological capabilities in the industry, said Malaysian Digital Economy Corporation (MDEC) chairman Datuk Seri Md Alwi Che Ahmad.

He said local animation products such as Upin Ipin had begun to gain a foothold in the foreign market and even received overwhelming response from neighboring countries.

“(The potential of our animation sector) is huge, we have the capability because we have the technology. In Malaysia we are more advanced in this sector. We have started a long time ago and in terms of content, MDEC can help,” he said when met by reporters at the Malaysia Pavilion in conjunction with hosting the Marche Du Film at the Palais des Festivals here today.

Md Alwi said MDEC as the lead agency that encouraged more animated film production would continue to intensify promotion to enable the country’s animation sector to penetrate the global market.

According to him, the organization of Marche Du Film is the best platform for MDEC to promote and introduce national animation products such as Upin Ipin, Ejen Ali, Mechamato and Batik Girl.

“MDEC must bring the Malaysian flag here (Marche Du Film) and state that animation is a big thing because in the film industry there has to be training on acting, great producers and so on.

“But in animation we don’t have that all, all there needs to be is innovation in producing good animation. Like Upin Ipin we don’t need big names and publishers but we have shown that we are successful. That’s why MDEC came here hopefully we can adding more investment for our country, “he said.

Md Alwi said his party would also open more opportunities for local companies to apply for grants and subsequently produce more animated films to be featured internationally.

Marche Du Film is the film industry’s largest gathering for producers, financiers, broadcasters, distributors, suppliers and buyers from around the world to meet, share ideas and make deals.

A total of 250 companies from 110 countries participated in the nine -day film market starting May 17.

source – BERNAMA

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