The Indonesian broadcasting industry can be used as an example, said Annuar Musa

The Indonesian broadcasting industry can be used as an example, said Annuar Musa

JAKARTA: Minister of Communications and Multimedia Tan Sri Annuar Musa said the broadcasting industry ecosystem in Indonesia is very comprehensive in line with the rapid growth of the digital era that can be used as an example.

Therefore, he encouraged private broadcasting stations in Malaysia to establish cooperation with Indonesian broadcasting stations, despite the significant difference in demographic and market composition.

“The important thing (the industry in Indonesia) is responsiveness to market participation and form a comprehensive ecosystem and also a business that I consider to be very forward-looking,” he said.

Annuar said this after visiting MNC Studios owned by the largest and integrated media group in Southeast Asia, MNC Group in Kebon Jeruk, West Jakarta.

MNC Studios is an integrated office and studio complex for MNC Group’s three free-to-air television stations, RCTI, GTV and MNCTV.

The studio is located in an area of ​​101,222 square meters with a building area of ​​113,062 square meters, consisting of 18 office floors and two basement floors.

According to him, MNC managed to take the full opportunity from the development of technology and current demand, and was not bound to conventional methods.

“I am very interested in several developments including those related to animation and also the super app approach which is very much based on the market,” he said.

Annuar said MNC owner Hary Tanoesoedibjo, is a very visionary and practical person in introducing business models that have proven successful.

Today’s visit was held in conjunction with a three-day working visit from Thursday accompanied by the Malaysian Embassy’s Chargé d’Affaires Adlan Mohd Shaffieq and the Chief Executive Officer of the Malaysian Film Development Corporation (FINAS) Prof Dr Md Nasir Ibrahim.

source – BERNAMA

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