Sweet Home chooses Michael Ang as its ambassador
JUST started in a traditional kitchen with a sack of cane sugar as the sole capital to start a business, now sugar cane produced by Sweet Home Candied Products Sdn Bhd, has emerged as the main producer of sugar in Malaysia and Southeast Asia.
Its Managing Director, Vincent Teh Chun Hwa said, the family business was started in a very simple way by his father, Teh Sey Meng in Jinjang, Kepong, in 1974.
Initially the company was named Teh Sey Ming Candied Melon Factory (TSM) and in line with business development, in 2000 the company was changed to a new name which is Sweet Home Candied Products Sdn Bhd (Sweet Home).
(FROM left): Sweet Home Marketing Representative, Amirul Ashraf, Marketing Director Brian Teh Jin Leong (representing Vincent) and Michael Ang.
According to Vincent Teh Chun Hwa, the business started spreading by word of mouth and with the excellent reputation shown by the company, Sweet Home continued to grow rapidly.
“In 2010, we moved to the Rawang industrial area which housed a larger office and was equipped with more modern manufacturing equipment to further increase rock sugar production.
“Since this company was founded by my father, we have prioritized the quality of product production. It is not only a complement to other drinks and foods but is guaranteed to satisfy users.
“For 40 years we have worked tirelessly to produce high quality rock sugar. Along with those decades of experience, we are now experts in the field of rock sugar production who have successfully dominated the market in Malaysia and throughout Southeast Asia,” he said at the Breaking the Fast Ceremony with Sweet Home and its ambassador, the well-known director Michael Ang, who is skilled in cooking.
Michael Ang has been a loyal user of this brand for centuries.
For info, he recognized the Sweet Home brand after being introduced by his own mother who often uses Sweet Home products in cooking and also drinks.
Meanwhile, Sweet Home’s Marketing Representative, Amirul Ashraf, said the company’s success is because it believes it is important to meet the high standards required by the Malaysian Food Industry and there is no compromise in quality.
Accordingly, with all diligence and hard work, Sweet Home successfully obtained GMP, HACCP, HALAL and FSSC22000 certificates.
“Why rock sugar is different from regular refined sugar because it gives a better taste and texture when we use it than refined sugar. It also goes through a crystallization process for 168 hours (seven days).
“Rock sugar is not only better for health than regular sugar but it also adds more flavor to all types of dishes because of its unique taste.
“Compared to competitors, the rock sugar produced by Sweet Home has obtained a FSSC22000 certified rock sugar manufacturing certificate in Malaysia and we are also the first rock sugar manufacturer to be certified halal by JAKIM,” he said.
Sweet Home also released Longan and Halia drinks as well as Rock Sugar, Brown Sugar, Yellow Rock Sugar and Honeycomb Sugar.
Sweet Home uses proven and best management practices at every step of the production process to ensure product safety.
“We are a leader in food safety and quality. Our Food Safety and Quality Assurance team consists of a group of experts from every field of food safety, who are regularly trained in best practices.
“Our food safety philosophy is that, if we are not confident in our product, we will not sell it to the consumer.
“We have a strict system that is carefully followed by overseeing compliance auditing, assisting with various food safety certifications and interacting with all regulatory agencies to ensure we meet high standard regulatory requirements,” he said.
source – wilayahku
