Percentage of Festival Profits Donated to Local Community

Three-Day Festival, Offering Exclusive NFT Prizes, Metaverse Experiences, Virtual Meet & Greets and The First Pay-Per-View (PPV) Festival

#SAMF Has Earned Over $50 Million In Sales with More Than 500,000 Fans Having Experienced Performances by 750+ of the Biggest Names in Electronic Dance Music Throughout Festival’s 10-Year History

LOS ANGELES, March 23, 2022 /PRNewswire/ — LiveOne (Nasdaq: LVO), a creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events, and its subsidiary React Presents announced today that Spring Awakening Music Festival (#SAMF10), the largest three-day independent all-electronic dance music festival in the Midwest, will take place at Chicago’s United Center, Friday, July 8 to Sunday, July 10. Public on-sale kicks off Friday, March 25th at 10:00 a.m. CT, offering a limited amount of 3-Day General Admission, 3-Day VIP and Ultimate VIP packages. Early Bird 3-Day GA tickets starting at $199, VIP packages starting at $329 and Ultimate VIP tickets at $999. Tickets will be available exclusively at springawakeningfestival.com. An exclusive 24 hour presale will sell 2022 tickets at 2021 prices and LiveOne plans to donate a percentage of the live festival profits to the local community.

Now in its 10th year, SAMF is the epic celebration of EDM that continues to combine a collection of established and emerging talent performances with immersive fan experiences in the metaverse and IRL – all for a one-of-a-kind, can’t miss event. The talent lineup, which will feature some of the most diverse performances and surprise collaborations, will be announced shortly.

“Spring Awakening Music Festival will celebrate its 10th anniversary,” said Robert Ellin, Chairman and CEO of LiveOne. “This year we are giving fans surprise collaborations, historic sets from past festival legends, exclusive NFTs and the technical spectacle they’ve grown to love at the famed United Center. We can’t wait to bring this epic hybrid experience to audiences across the globe!”

“The United Center has played host to some of the greatest events in sports and entertainment history,” said Jerry Goldman, Vice President of Booking, United Center. “We are thrilled to add Spring Awakening Music Festival to our roster of famed events and to welcome EDM fans to our stomping grounds for the festival’s 10th year in 2022.”

#SAMF10 will be live-streamed via LiveOne’s pay-per-view platform. The 10th Anniversary festival will have exclusive benefits and access for LiveOne members, including:

10 pieces of commemorative merchandise
10 themed NFTs
10 after parties with artists
10 surprises and delights at festival grounds
10 Members-only sweepstakes and prizes
LiveOne to donate percentage of festival profits to local community
VIP Areas

About React Presents
Founded in 2008, React Presents was born out of a passion for curating top-tier live music events that has helped propel Chicago to the forefront of the US music scene. The business was acquired by LiveOne in early 2020 to extend LiveOne’s live event production and festival business and scale its livestreamed content library. Over the past decade, React Presents has grown into one of the premier largest concert promoters in the Midwest, producing several major music festivals and over 400 concerts annually in Chicago, Milwaukee, Detroit and more.

About LiveOne, Inc.
Headquartered in Los Angeles, California, LiveOne, Inc. (NASDAQ: LVO) (the “Company”) is a creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. As of March 1, 2022, the Company has accrued a paid and free membership base of over 2.1 million**, streamed over 2,900 artists, has a library of 30 million songs, 600 curated radio stations, nearly 270 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, released music-related NFTs, and created a valuable connection between fans, brands, and bands. The Company’s wholly-owned subsidiaries include Slacker Radio, React Presents, Gramophone Media, Palm Beach Records, Custom Personalization Solutions, LiveXLive, PPVOne and PodcastOne, which generates more than 2.48 billion downloads per year and 300+ episodes distributed per week across its stable of top-rated podcasts. LiveOne is available on iOS, Android, Roku, Apple TV, Amazon Fire, and through OTT, STIRR, and XUMO. For more information, visit www.liveone.com and follow us on Facebook, Instagram, TikTok, and Twitter, Instagram, TikTok, and Twitter at @liveone.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company’s reliance on one key customer for a substantial percentage of its revenue; the Company’s ability to consummate any proposed financing, acquisition, spin-out, distribution or transaction, the timing of the closing of such proposed event, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all, or that the closing of any proposed financing, acquisition, spin-out, distribution or transaction will not occur or whether any such event will enhance shareholder value; the Company’s ability to continue as a going concern; the Company’s ability to attract, maintain and increase the number of its users and paid subscribers; the Company identifying, acquiring, securing and developing content; the Company’s intent to repurchase shares of its common stock from time to time under its announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; the Company’s ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company’s subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company’s Annual Report on Form 10-K for the fiscal year ended March 31, 2021, filed with the U.S. Securities and Exchange Commission (the “SEC”) on July 14, 2021, Quarterly Report on Form 10-Q for the quarter ended June 30, 2021, filed with the SEC on August 16, 2021, Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2021, filed with the SEC on October 29, 2021, Quarterly Report on Form 10-Q for the fiscal quarter ended December 31, 2021, filed with the SEC on February 14, 2022, and in the Company’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

** Included in the total number of paid members for the reported periods are certain members which are the subject of a contractual dispute. LiveOne is currently not recognizing revenue related to these members.

Press Contact:
LiveOne & React Presents
[email protected]
[email protected]

LiveOne IR Contact:
[email protected]

SOURCE – LiveOne, Inc.


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