RIUH EK! together with Unifi roared Ayer Hitam
BATU PAHAT: Ayer Hitam, Johor became the first location to tour the RIUH EK Program! Malaysian families in 2022. The three -day program until Saturday aims to empower and support creative entrepreneurs and local art practitioners.
The program organized by the Ministry of Communications and Multimedia Malaysia (KKMM) is also committed to revitalizing the local creative industry landscape affected by the COVID-19 pandemic.
Head of Riuh, Marissa Wambeck, said the program was expected to increase the appeal to the local creative industry.
“RIUH EK! with Unifi is the first RIUH event for 2022 and the desire of RIUH EK! this is to promote the country’s creative industry. “We know that the creative industry is severely affected by COVID-19, so we want to work on and lift the country’s creative industry back.
“By collecting elements of the creative industry, it is hoped to attract more visitors and fans to enjoy what the creative industry has to offer,” he said when met at the RIUH EK program! with Unifi in Ayer Hitam, here on Thursday.
He added that the program also gives visitors the opportunity to enjoy the artwork of the country, in addition to gaining experience in producing their own art sculptures directly through creative workshops provided at the program.
Marissa added the RIUH EK program! The Malaysian family is expected to continue with 14 series of tours throughout the country. Meanwhile, entrepreneurs who opened stalls at the RIUH EK! Site, John Tang, said the program was able to increase their business sales opportunities as well as expand the social network resulting from the program.
“I think this is a good program because many people can know our business, besides being able to meet many friends. “I can also introduce this sculpture business to visitors who are interested in this sculpture,” he said.
In addition, the public can also visit various stalls selling local handicrafts and food, as well as art exhibitions and performances from popular artists of the country.
The program also brings together local creative entrepreneurs and art practitioners from 12 creative industry sectors covering music, film, photography, animation, performing arts, literature, creation, crafts and traditional arts, culinary arts, visual arts, fashion and creative education.
Sessions on Thursday (March 3) run from 2pm to 10pm, while events on Friday and Saturday will run from 11am to 9pm. It will be officiated by the Minister of Communications and Multimedia, Tan Sri Annuar Musa on Friday night (tomorrow)
source – Aiman Hakeem Awazmin /awani
