Open borders: Tourism industry activists are ready – Nancy
KUCHING: The Ministry of Tourism, Arts and Culture (MOTAC) is confident that the tourism industry is ready to receive tourists from abroad when the country’s border reopens from April 1.
Its minister, Datuk Seri Nancy Shukri said before the decision to open the border was made again, his party had held a meeting with tourism industry activists.
“(Yes, I am sure) the industry players are ready. Before the general government opens the border, I ask them to be ready in various aspects, including upgrading their facilities,” he told reporters at the opening ceremony of the National Craft Institute Satellite Campus, Sarawak here today.
Earlier, it was reported that Prime Minister Datuk Seri Ismail Sabri Yaakob announced that the country would enter the ‘Transition to Endemic’ Phase and the reopening of the country’s borders from April 1.
Following the announcement, Nancy on March 16 said MOTAC was targeting two million tourists to Malaysia this year with a profit of more than RM6.8 billion.
Meanwhile, Nancy said, to achieve the target of two million tourist arrivals, MOTAC has formulated various strategies to achieve the target.
Clearly this includes focusing on organizing business events or business meetings, incentives, conferences and exhibitions (MICE).
“This is one of our ways to bring in tourists, we have also managed to secure several business events to be organized in Malaysia.
“If we only focus on regular tourism, it may be difficult to reach a high number of tourists, so we need to create opportunities (organized by MICE) to help industry players,” he said.
source – BERNAMA