Official Insurance Broker of Rock In Rio 2022, MDS partners with influencer Diego Senna
At the invitation of the brand, Diego will also cover MDS’ actions at the event on his social networks.
SAO PAULO , Aug. 16, 2022 /PRNewswire/ — It’s time for the biggest music and entertainment festival in the world. Rock in Rio, which had its first edition in 1985, is getting ready to reopen the gates of the City of Rock, in Rio de Janeiro , on the 2nd, 3rd, 4th, 8th, 9th, 10th and 11th of September, for another edition that promises to be the biggest and best in the festival’s history. In addition to great stage shows, the musical meeting will feature dance performances, games, immersive experiences, rhythms and cultures from Brazil and the world.
And to make this experience even more intense and digital, MDS Brasil , the event’s official insurance broker, entered into a partnership with singer and digital influencer Diego Senna . While everyone waits for the show, Diego will use the group’s profile ( @_mdsgroup) to share curiosities about the history of Rock In Rio, in addition to doing what he does best: singing the most acclaimed hits. Followers will still be able to interact with him through a question box, thermometer and polls, related to the music universe and the artists who will perform at the festival.
Consolidated artist and influencer
Singer-songwriter Diego Senna started to stand out on TikTok ( @diegosennamusic ) in mid-2019, due to the talent he showed. In the profile, Diego produces musical content and promotes daily lives, where he does covers at the request of his fans. Currently, the influencer already has more than 500 thousand followers on the network and accumulates authorial successes, reaching more than 6 million likes. On Instagram, the influencer already has more than 20 thousand followers.
Born in Vila Velha, Espírito Santo, Diego will bring even more visibility to the region through the partnership with MDS Brasil during Rock in Rio 2022, as the company is one of the main brokers in the country in the insurance segment and, as well as influencer, he also chose the city of Curitiba as one of his “homes”, with an office with differentiated infrastructure and a highly qualified team to meet the needs of the local population.
In addition to creating special pre-festival moments, the singer will host Grupo MDS’ Instagram during concert days and will cover the best moments directly from MDS’s VIP space. “Signing this partnership with MDS is, for me, an opportunity to do what I love the most: experience and talk about music. However, more than that, working with the company will challenge me to show my audience that seeks by the help of specialized professionals to hire insurance services, as is the case of a brokerage such as MDS, it is a necessary investment even for young people in moments of celebration. After all, risks do not tell you when they will appear”, explains Senna .
Protection and enjoyment are all about
For Kauê Garcia , Marketing and Communications Superintendent at MDS Brasil, it is time to show that insurance coverage brokerage can and should be part of everyday life for all generations: “Although millenary, the universe of insurance brokerages brings the ability to reinvent, customize and adapt to different generations, behaviors and demands that arise as the world changes. And so is Rock in Rio. Through this dynamic, timeless and harmonious partnership, we will be honored to bring support for a festival that reached the status of Intangible Cultural Heritage of Rio de Janeiroand, in addition, we will count on Diego, who is a successful influencer, to convey a message of protection and enjoyment in the language of social networks”, concludes the executive.
The project between the broker and the influencer is part of the #MDSGO, a pillar of the company that encompasses a series of actions in favor of society and culture. The MDS initiative seeks to strengthen the bond and appreciation of the multinational with multiple universes and aims to reduce differences, promoting a union between different worlds and people.
Rock in Rio in numbers
The 2022 edition of Rock in Rio Brasil arrives to break records and promises to be the best and biggest of all time. For seven days, Barra Olympic Park becomes the City of Rock, with more than 250 shows, 670 artists and 500 hours of entertainment. The festival prepares to open its gates on the 2nd, 3rd, 4th, 8th, 9th, 10th and 11th of September, with attractions like Justin Bieber , Coldplay, IRON MAIDEN, Post Malone, Demi Lovato , Alok, Iza, Green Day, Billy Idol , Capital Inicial and many other renowned names in the national and international scene.
About MDS
MDS is a multinational insurance and reinsurance brokerage, risk consulting and benefits management group . It is the market leader in Portugal , is among the largest in Brazil and is also present in Angola , Mozambique and Spain. Worldwide, the company operates through Brokerslink – a company founded by the group that manages a network of brokers present in more than 120 countries, totaling around 25,000 insurance professionals. In reinsurance, the organization operates in Brazil, Portugal and in Africa with the MDS RE brand. RCG – Risk Consulting Group is the reference company in risk analysis, loss control, business continuity planning and Enterprise Risk Management. Through HighDome, a Protected Cell Company (PCC), the group offers alternative risk transfer solutions to the traditional insurance market. Finally, while the recent acquisitions of Process, Tovese and CredRisk reinforce the company’s expertise in the P&C and Warranties sector, the total acquisition of 838 Soluções and the purchase of Ben’s and QH Consult reinforce the dominance in the Corporate Benefits, Automated Benefits, Flexible Benefits and Education. For more information, visit: www.mdsgroup.com .
About Rock in Rio
Rock in Rio was created to give voice to a generation and promote unique and innovative experiences. In 1985, the event was responsible for putting Brazil on the route of international concerts. Beating attendance records at each edition and generating positive impacts in the countries where it takes place, it has established itself as the largest music and entertainment festival in the world. Aware of the spreading power of the brand, today Rock in Rio is guided by being an event with the purpose of building a better world for happier, more confident and empathetic people on a healthier planet.
The internationalization of the brand began in Portugal , Lisbon , in 2004, where the event takes place until today, followed by Spain (Madrid) and the United States ( Las Vegas ). At Rock in Rio, the numbers keep growing. More than 10 million visitors have passed through the Cities of Rock in these 21 editions. In 37 years, the festival has conquered the world and has become a true park of experiences, but, far beyond that, it has grown and expanded its activities, always with an eye on the future.
Adopting and encouraging practices that support the collective, Rock in Rio values the construction of a better world and joins companies that have the same vision and guideline. In 2013, it was recognized for its power of achievement by receiving the ISO 20121 – Sustainable Events certification. Since the first edition, it has generated 237 thousand direct and indirect jobs and invested, together with its partners, more than R$ 110 million in different projects, covering topics such as sustainability, education, music, forests, among others.
MORE INFORMATION
Grupo Printer – MDS Brasil Press Office
Fernanda Bezerra – [email protected] – (11) 95123-9610
Christiane Nociti – [email protected] – (11) 98248-9151
Thainná Bastos – [email protected] – (11) 99549-3710
SOURCE – MDS Brazil
