Nickelodeon Launches First Original Animated Series for YouTube, Kid Cowboy

Nickelodeon Launches First Original Animated Series for YouTube, Kid Cowboy

Nickelodeon has unveiled Kid Cowboy, its first original animated series tailored specifically for YouTube. The show, set in a futuristic world, follows a guitar-playing kid hero who fights for justice. Premiering on Friday, January 24, on Nickelodeon’s Blaze and the Monster Machines YouTube channel, the music-driven series is created by Grammy and Golden Globe-nominated songwriter Freddy Wexler. It is produced by Nickelodeon Unscripted & Digital Studio and executive produced by Wexler alongside 19-time Grammy Award winner Emilio Estefan.

Kid Cowboy follows the title character as he protects the diverse, futuristic world of Esperanza, upholding The Cowboy Code—Be Brave! Be Kind! Be True! With his mechanical flying Robohorse Sundance and his best friend Luna by his side, Kid is always ready for an adventure. The series incorporates Spanish language elements and interactive play, encouraging preschoolers to engage in critical thinking and solve missions alongside Kid and Luna. The dynamic duo collaborates and supports each other as they stand up for what’s right.

Ashley Kaplan, Executive Vice President of Nickelodeon Unscripted & Digital Franchise Studio, highlighted the company’s significant investment in building one of the strongest and largest YouTube networks in the industry. “We are excited to partner with visionary creator Freddy Wexler to bring the vibrant, musical world of Kid Cowboy to life,” she said, noting the series is designed to resonate with the next generation of kids globally.

Freddy Wexler described Kid Cowboy as more than just a show—it’s a reimagining of cowboy culture and a new blueprint for children’s entertainment in a digital-first world. “The move to premiere it on YouTube signals a strategic pivot to meet audiences where they are—on streaming platforms,” he explained.

Emilio Estefan, executive producer and lead composer of the series, expressed his excitement about the show’s impact. “Growing up, I never saw kids like me in Westerns, and this series changes that,” he said. “Through Kid and Luna’s adventures, I hope children everywhere see themselves reflected on screen, while also learning the values of bravery, kindness, and staying true to themselves.”

Kid Cowboy is produced by Nickelodeon Unscripted & Digital Studio and created by Freddy Wexler. Wexler and Estefan serve as executive producers and principal composers, with production overseen by Nickelodeon’s Unscripted & Digital Studio team.

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