Music China postponed to January 2022
Hot on the heels of NAMM recently announcing the postponement to June 2022, Music China has announced the shift from October (next month) this year to January 2022. Is January a deliberate effort by Music China to attempt to fill a void in the absence of Winter NAMM. I guess time will tell.
In light of the recent pandemic situation in China, the 20th edition of Music China will be re-scheduled from October to 14 – 17 January 2022 at the same venue, the Shanghai New International Expo Centre. The move is in alignment with the Chinese government’s anti-pandemic measures, and will ensure that the organisers can deliver as safe a fair as possible for participants.
In recent days, the pandemic situation in China has been evolving and as a result the country has extended its pandemic containment measures. To adhere with the Chinese government’s prevention and control guidelines, the organisers have come to the decision to postpone the show to January 2022 following an extensive consultation with all stakeholders.
Although preparations had been in full swing to welcome exhibitors and visitors to mark the 20th anniversary edition, the organisers believe that this step into January is a wise decision, because providing a safe trade fair for all participants and staff members should remain a top priority. In January, the organisers will celebrate the important milestone and continue to provide a quality trade platform for conducting business activities, brand building, education and networking.
At the rescheduled January event, additional hygiene measures will be strictly implemented, including face recognition, entry checkpoints to verify health declaration codes and temperature scans. All participants are required to submit travel records and wear a face mask at all times.
As one of the world’s largest trade fairs for musical instruments, Music China provides an important convergence point for the full range of Western and Chinese musical instruments, and an ideal destination for industry players, professionals and enthusiasts alike to hold business discussions and exchange new ideas. The show’s prestigious fringe programme also offers a wide variety of conferences, panel discussions and live outdoor music shows.
Music China is organised by Messe Frankfurt (HK) Ltd, the China Musical Instruments Association and Shanghai Intex Exhibition Co Ltd. For more details, visit www.musikmesse-china.com or email the show’s organisers at [email protected].
Other shows under the Musikmesse brand include:
NAMM Musikmesse Russia
16 – 18 September 2021, Moscow
Musikmesse + Musikmesse Festival
29 April – 1 May 2022, Frankfurt
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,450 people at its headquarters in Frankfurt am Main and in 29 subsidiaries around the world. The company generated annual sales of approximately €257 million in 2020 after having recorded sales of €736 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
-Music Instrument News