MOTAC targets international tourism revenue to reach RM77 billion by 2025
KUALA LUMPUR: The Ministry of Tourism, Arts and Culture (MOTAC) is targeting to generate international tourism revenue of between RM47 to RM77 billion by 2025.
Its Minister Datuk Seri Nancy Shukri said the target was through the influx of 16 to 22 million international tourists.
“The reopening of the country’s borders from April 1 is good news for the entire chain of tourism and culture sectors in the country to generate revenue.
“Therefore, MOTAC is also targeting the entry of about two million tourists from abroad to Malaysia this year with an income of RM8.6 billion. However, this is an initial projection which will certainly be influenced by the current situation,” he said.
In the meantime, Nancy said the collaboration of various sectors including transportation, hospitality, recreation centers and others could ensure the tourism and cultural ecosystem runs smoothly, thus helping to accelerate the country’s economic recovery.
“MOTAC welcomes such cooperation, and MOTAC also provides a Tourism, Arts and Culture Matching Grant (GPPSB) to assist industry players from various sectors and backgrounds in organizing high-impact tourism, arts and culture programs or events in 2022,” he said. he said.
On the ‘Kid’s Safe Travel’ campaign, Nancy said the campaign was able to rejuvenate the culture of ‘prevention is better than cure’ which was much needed at the moment, so that Malaysian Family tourism activities could be carried out safely and in a controlled manner.
“This combination of digital adaptation is in line with Tourism Malaysia’s new Strategic and Marketing Plan for 2022 to 2026 which emphasizes innovation, digital adaptation, health and safety in line with this endemic transit phase,” he said.
Nancy in her press conference encouraged parents to bring their children to get the COVID-19 vaccination to increase the vaccination rate among children, to enable them to enjoy freedom of movement.
source – BERNAMA
