Meta Malaysia announced a new #TakNakScam initiative with the authorities, government agencies

Meta Malaysia announced a new #TakNakScam initiative with the authorities, government agencies

KUALA LUMPUR: Meta Malaysia is developing equipment and security technology to ensure users of Facebook, Instagram and Whatsapp applications do not become victims of online fraud.

Meta Malaysia Country Director Nicole Tan said the effort was part of Meta’s commitment to help authorities curb criminal activities that recorded a loss of RM5.2 billion for the period 2020 to last May.

She said, his party has invested in exploring widespread detection technology by using a combination of inspection and investigation either through manual or automatic implementation on a scale for that purpose.

She said this was to detect and take action on social media accounts used by fraud syndicates to ‘entrap victims’.

“We have over 40,000 manpower working on safety and security issues and there is a special group of trained inspectors who are focused on combating these increasingly widespread fraudulent activities,” she said.

Tan said in addition, each social media application also has a report function to make it easier for people to report inappropriate content.

“We also provide a useful guide for the public on the #TakNakScam website that can be downloaded, shared and used as a reference material about various complaint channels if unsure of the appropriate action to take,” she said.

In addition, she said one of Meta’s new initiatives is to introduce the ‘We Think Digital’ fraud prevention module at the school level which will be implemented in stages throughout the country.

“So far, a total of 1,900 students have learned the fraud module which can be provided in English and Malay and implemented through Meta’s flagship digital literacy program involving 200 schools,” she said.

It is clear that other initiatives implemented include educating the public in an immersive way, by attracting public participation through the AR Filters Instagram content format as well as balancing education between users and sellers on the social site to give awareness and protection to both parties from becoming victims of fraud.

Touching on the #TakNakScam 2.0 campaign, Tan said this time her party is focusing on five types of online fraud that are prevalent, namely e-commerce fraud, illegal money lending, employment fraud, investment fraud and money donkeys.

This campaign was first launched in July last year in collaboration with the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP), the Commercial Crime Investigation Department of the Royal Malaysian Police (PDRM), the Malaysian Communications and Multimedia Commission (MCMC), the Securities Commission, Bursa Malaysia, CyberSecurity Malaysia, the Association of Banks in Malaysia (ABM) and the Federation of Malaysian Consumer Associations (FOMCA).

“We hope that the #TakNakScam 2.0 campaign that promotes digital literacy will help support our long-term goal of building and ensuring a safer online community in Malaysia,” said Tan.

source – BERNAMA

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