MDS Brasil at Rock in Rio: RC Events and Risk Management at the biggest music and entertainment event in the world

MDS Brasil at Rock in Rio: RC Events and Risk Management at the biggest music and entertainment event in the world

SÃO PAULO , September 8, 2022 /PRNewswire/ — The Event Insurance market is responsible for 4.5% of the country’s GDP and has an annual turnover of BRL 270 billion in its more than 590 thousand activities, according to with the Brazilian Association of Event Promoters (Abrape). Although proven to be effective in dealing with negative eventualities, RC Eventos, as it is popularly known, is still in the process of being consolidated in Brazil. Even so, it is already revealing itself as one of the segments of the insurance industry that grew the most during the pandemic.

It is worth mentioning that this type of CR follows all the other segmentations in the sector. The Private Insurance Superintendence (Susep) points out that the revenue from premiums calculated in the Civil Liability portfolio totaled approximately R$ 1.8 billion from January to July 2021, which represented a growth of around 34.8%, compared to in the first seven months of last year. These indicators refer to five branches: General CR, Professional CR, D&O, Environmental Risks and Cyber ​​Risks.

In addition to being motivated by the resumption of demand repressed by the Covid-19 health crisis, RC Eventos has already been seen by the organizers of shows, workshops, fairs and other events as a fundamental ally. “Insureds deal with various risks, such as cancellation of schedules, theft and loss of equipment, personal accidents, medical and hospital expenses and many other variables. Factors such as these make it increasingly clear that this protection is an investment, not a simple expense”, says Thiago Tristão, Vice President of Corporate Risks at MDS Brasil and CEO Brazil at MDS Reinsurance Solutions.

Risk Mitigation at Rock in Rio

Officially started on the 2nd, Rock In Rio Brasil 2022 is the biggest music and entertainment festival on the planet and, without a doubt, the biggest event in recent times. As the official insurance broker of the edition , MDS Brasil – one of the main brokers in the country in the insurance, reinsurance, benefit management and risk consulting segment – is responsible for supporting the attractions, artists, public and infrastructure that, this year , reaches a total area of ​​150 thousand m².

“The purpose is to guarantee access to insurance through brokerage activities and protect the contracting party against the possible obligation of having to pay indemnities and other expenses in the event of unforeseen events”, highlights Tristão. Other specific examples of incidents that may occur are: moral and aesthetic damage to employees or participants, financial losses, expenses incurred in emergency actions such as equipment breakdowns, problems with assembly or disassembly; reasons that lead to the return of tickets, fires or explosions and other developments linked to the force of nature.

Investment cost-effectiveness

According to the Brazilian Association of Promotional Marketing (Ampro), the costs for contracting the policy, which can be contracted in a personalized way, usually revolve around 1% of the total value of the event.

“It is important to keep in mind that the occurrence of unexpected episodes can negatively tarnish the image of the performing company and cause damage to the way it is seen in the market – a factor that can make it difficult or impossible to carry out future business”, explains the executive.

broker’s portfolio

MDS Brasil already has in its portfolio great entertainment achievements, such as São Paulo Oktoberfest 2019, Vogue Ball 2020, MAC Masquerade Ball 2020, Rock in Rio 30 years, Road Tour Experience, World Youth Day, CONARH 2019, 19 ° Fórum Líder RH Brasil – Latin America and Geração Glamor Award – Women of The Year.

In the sports segment, the brand stands out for supporting events such as Disney Magic Run 2019, Rio 2016 Olympic Games, AEP Golf Business CUP, OCP Jaraguá do Sul Race, Paineiras Tênis RP250 Tournament , Camarote Maracanã, Camarote Benfica, Havan Liberty League of Legends , MolokaBRA Downwind and Vitória Ecobike Circuit.

Finally, in the sociocultural area, the company counts projects in partnership with the Portuguese Chamber of São Paulo and with the Portuguese Chamber of Commerce and Industry (CCIP), in addition to initiatives such as “Reciprocity” promoted together with the NGO Casa José Coltro, support for the Casa da Arquitetura and the Port Wine Museum , the documentary Zuza Homem de Jazz and the book “Relíquias – Patrimônio Arquitetônico”.

About MDS

MDS is a multinational insurance and reinsurance brokerage, risk consulting and benefits management group . It is the market leader in Portugal , is among the largest in Brazil and is also present in Angola , Mozambique and Spain. Worldwide, the company operates through Brokerslink – a company founded by the group that manages a network of brokers present in more than 120 countries, totaling around 25,000 insurance professionals. In reinsurance, the organization operates in Brazil, Portugaland in Africa with the MDS RE brand. RCG – Risk Consulting Group is the reference company in risk analysis, loss control, business continuity planning and Enterprise Risk Management. Through HighDome, a Protected Cell Company (PCC), the group offers alternative risk transfer solutions to the traditional insurance market. Finally, while the recent acquisitions of Process and Tovese reinforce the company’s expertise in the P&C and Warranties sector, the total acquisition of 838 Soluções and the purchase of Ben’s and QH Consult reiterate the dominance in the Corporate Benefits, Automated Management of Benefits, Flexible Benefits and Education.

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Grupo Printer – MDS Brasil Press Office

Fernanda Bezerra – [email protected] – (11) 95123-9610
Christiane Nociti – [email protected] – (11) 9248-9151
Thainná Bastos – [email protected] – (11) 99549-3710


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