LiveXLive’s Annual Global Streaming Music Festival Music Lives 2021 Returns On March 26 -27 2021

LiveXLive’s Annual Global Streaming Music Festival Music Lives 2021 Returns On March 26 -27 2021

Participating Artists include: John Mayer, Wiz Khalifa, Pitbull, Lil Tjay, Nelly, Davido, PRETTYMUCH, YBN Nahmir, and Self Made First Round Winners to Join Line-Up Rising Artists Paravi Das, Maty Noyes, Younger Hunger, Zach Hood, and Grace Gibson Reaching Over 400 Million in Social Media

First Ever NFT Music Festival Poster- Music Lives 2021 Art Release

Free Music Festival Will Engage All of LiveXLive’s Businesses Including: Digital Radio, Original Content, Merchandise, and Podcasting/Vodcasting

Event Will Benefit MusiCares®, the Leading Music Charity

LOS ANGELES, March 17, 2021 /PRNewswire/ — LiveXLive Media (Nasdaq: LIVX) (“LiveXLive”), a global platform for live-stream and on-demand audio, video, and podcast/vodcast content in music, comedy, and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions, announced today that the fan favorite global streaming music festival “Music Lives”, which launched during COVID-19 as the first livestreamed music festival, will return to the LiveXLive platform beginning Friday, March 26, 2021 at 6 pm ET/ 3 pm PT. Free to fans around the globe, Music Lives will be over 50 hours of non-stop music and feature over 100 artists from some of today’s biggest artists and rising talent.

Music Lives is a multi-artist virtual festival, the first of its kind created during the COVID pandemic, returns for its 2nd annual iteration benefitting MusiCares®, the leading music charity, that acts as a safety net for music people. With performances by major platinum artists to emerging amazing talent – all on the same bill for the ultimate festival experience. Performances include: Davido, John Mayer, Lil Tjay, Nelly, Pitbull, PRETTYMUCH, Wiz Khalifa, YBN Nahmir, and additional performers and a multitude of celebrity guests are being added daily. Winners from LiveXLive’s newest original show, Self Made – a global online artists’ discovery show, will be part of the lineup.

“We couldn’t be more excited to be part of LiveXLive’s second annual Music Lives 2021 festival. Connecting with fans from all over the world has always been our favorite part of what we do and sharing the virtual stage with these very talented artists makes this festival even more special,” stated Brandon Arreaga, Edwin Honoret, Austin Porter, Nick Mara, and Zion Kuwonu, from PRETTYMUCH, American-Canadian pop and R&B boy band.

“We are truly excited to be bringing back MUSIC LIVES, a unique and record setting global music event that will incorporate the discovery of new artists along with fan favorites for an extraordinary two day lineup of music, behind the scenes access, and most importantly… FUN,” stated Dermot McCormack, President of LiveXLive.

Additional artists participating include: 7ru7h, Aaron Taos, Araya, Bear and a Banjo, Betta Lemme, Betty Who, CANNONS, Carlie Hanson, Charlotte Sands, Chase Cohl, Chloe Caroline, Chris Bandi, Cici, Cotis, Danielle Juhre, Dirtyxan, DJ Rosegold, Dodie, DOUBLECAMP, Dylan Dunlap, Elle Winter, Emilia Ali, Eva Under Fire, Ferris & Sylvester, Francis Karel, Grace Gibson, Hand Made House, Jackson Lundy, Jake Miller, Jake Wesley Rogers, Jillian Rossi, Jordy, Juice, Kara Marni, Lev Freedman, lovelytheband, Magdalena Bay, Mandy Harvey, Marc E Bassy, Marlo the Barbarian, MarthaGunn, Maty Noyes, Megan Wyler, Melt, Not The Main Characters, Paravi Das, PUBLIC, Savannah Sgro, Scarlett Burke, Tyler Posey + phem, Wolf, Wooze, Young Bari, Younger Hunger, and Zach Hood + more tba.

The 2021 festival will be shot across the globe from various locations, including artists’ homes, studios and venues. Specialty merchandise, first ever NFT festival poster and commemorative items will be available to fans through LiveXLive’s brand Custom Personalized Solutions. Items will include everything from shirts to hoodies and additional collectibles.

Last year, LiveXLive’s ‘Music Lives’ festival earned over 50 million views and over 5 billion views for #musiclives on TikTok on 100+ performances, brought together notable musicians spanning multiple genres, including Anitta, Big Gigantic (DJ Set), Elephante, Swae Lee, Two Feet, Trippie Redd and more. J Balvin curated and hosted the Music Lives ‘Pa La Cultura’ block which featured Arcángel, DJ Pope, Manuel Medrano and some of the best Latino artists on the planet. The record-breaking festival put emerging artists center stage, including Cici Cava, Matoma, MIYAVI, Nik West, The Green and Toni Cornell allowing fans to enjoy established artists they know and love, as well discover their next favorite obsession while raising money for the non-profit MusiCares COVID-19 Relief Fund.

About LiveXLive Media Inc.
Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the “Company”) (pronounced Live “by” Live) is a leading global all-in-one streaming artist-first platform delivering premium music and entertainment content and live-streams from the world’s top artists, expertly curated streaming radio stations, podcasts, and original video and audio-on-demand content, as well as personalized merchandise, connecting artists to millions of fans every day. The Company has streamed over 1,800 artists since January 2020 and has created a valuable connection between bands, fans, and brands by building long-term franchises in audio, video, podcasting, pay-per-view (PPV), live-streaming, and specialty merchandise. LiveXLive is available on iOS, Android, Roku, Apple TV, and Amazon Fire, and through OTT, Samsung TV, STIRR, Sling, and XUMO, in addition to its own app, online website, and social channels. The Company’s wholly-owned subsidiary PodcastOne, generates more than 2.25 billion downloads per year with 400+ episodes distributed per week across a stable of hundreds of top podcasts. The Company’s other major wholly-owned subsidiaries are LiveXLive, Slacker Radio, React Presents, and Custom Personalization Solutions. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, TikTok, and Twitter at @livexlive.

ABOUT MUSICARES
MusiCares helps the humans behind music because music gives so much to the world. Offering preventive, emergency, and recovery programs, MusiCares is a safety net supporting the health and welfare of the music community. Founded by the Recording Academy in 1989 as a U.S. based 501(c)(3) charity, MusiCares safeguards the well-being of all music people through direct financial grant programs, networks of support resources, and tailored crisis relief efforts. For more information please visit: www.musicares.org.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company’s reliance on one key customer for a substantial percentage of its revenue; the

Company’s ability to consummate any proposed financing, acquisition or transaction, the timing of the closing of such proposed event, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all, or that the closing of any proposed financing, acquisition or transaction will not occur or whether any such event will enhance shareholder value; the Company’s ability to continue as a going concern; the Company’s ability to attract, maintain and increase the number of its users and paid subscribers; the Company identifying, acquiring, securing and developing content; the Company’s ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company’s subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company’s Annual Report on Form 10-K for the fiscal year ended March 31, 2020, filed with the U.S. Securities and Exchange Commission (the “SEC”) on June 26, 2020, Quarterly Report on Form 10-Q for the quarter ended December 31, 2020, filed with the SEC on February 16, 2021, and in the Company’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

SOURCE LiveXLive Media, Inc.

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