Hard Rock International is partnering with American Express Presents BST Hyde Park to offer UK music lovers special activities and surprises

Hard Rock International is partnering with American Express Presents BST Hyde Park to offer UK music lovers special activities and surprises

HOLLYWOOD, Fla . , June 21, 2022 /PRNewswire/ — Hard Rock International announced a partnership with American Express presents BST Hyde Park, AEG Europe’s premier festival that kicks off summer each year in London , home of the original hard rock Branded coffee shop that opened in 1971. This year ‘sfestival runs from Friday 24th Juneto Sunday 10th July, and will bring legendary headliners to the stage over three weekends. Performers include Elton John, the Rolling Stones and the Eagles, as well as a number of special guests at each show. Complementing these performances are Hard Rock-sponsored festivities sure to delight music lovers and festival-goers alike. The BST Hyde Park Open House will also be back and offering a range of wonderful free activities between music weekends.

“We look back on half a century of hard rock that started here in London and has since spread to all corners of the world with venues in over 70 countries. We are thrilled to be a part of such an iconic cultural celebration, by helping to expand access for music lovers and enriching the experience of festival-goers at BST Hyde Park,” said Jim Allen , Chairman of Hard Rock International.

Hard Rock Café will be at BST Hyde Park with a café pop-up on the festival site and in the VIP area, where attendees can enjoy the menu offerings without taking away from the excitement. To support the next generation of artists who may one day headline festivals, Hard Rock is sponsoring one of the stages, Hard Rock Rising Presents the Rainbow Stage, which will feature emerging artists from around the world.

The Hard Rock Café venues also feature unique memorabilia including pieces by BST Hyde Park artists Elton John , The Rolling Stones, Eagles, Duran Duran and Pearl Jam as well as memorabilia from other famous British music greats.

“For 50 years, hard rock has been associated with the biggest names in music,” said Jim King , CEO of European Festivals at AEG Presents. “We look forward to sharing their glorious story this summer at BST Hyde Park, where music fans the famous Hard Rock Café and the Hard Rock Rising Stage.”

For more information and the full press release, visit https://news.hardrock.com/ or https://www.hardrockcafe.com/bst-hyde-park.aspx

SOURCE – Hard Rock International

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