Gretsch Launches Refreshed Electromatic Collection
Gretsch announces today that its Electromatic Collection of electric guitars, basses, baritones and lap-steels is refreshed and refined with modern features for today’s players. The Electromatic Collection unites everything that has defined the Gretsch brand for nearly 140 years at an incredible value. The Electromatic’s Classic Hollow Bodies are available today, while the Collection’s Jet and Lap Steel models will launch March 30.
Since 1939, the Electromatic name has signified an amazing proposition: the craftsmanship and quality of the Gretsch name at an accessible price, perfect for the capable player ready for the next step up in their musical journey. Unfettered by preference, there’s a model in the Electromatic Collection for everyone, delivering the vintage sonics and beautiful style the brand has preserved for nearly 140 years. The Electromatic Collection continues to be trusted by artists across multiple genres. Tim Armstrong of Rancid played his Electromatic Hollow on albums and stages around the world. Raquel Lily plays the same guitar to her thousands of Twitch followers. Tiger Army and The Glorious Sons have favored Electromatic Jets. Hozier and Three Days Grace have faithfully relied on the Electromatic Jet Baritone for its unique sound.
“As today’s players strive for a voice that truly sets them apart, we’re seeing an incredible wave of interest in the Gretsch sound,” said Jason Barnes, VP Category Management — Gretsch. “For that reason, we’re always proud to debut new Electromatics, exciting updates to the time-tested ‘workhorse’ instruments of the brand. Playing a Gretsch always connects you to an amazing century-plus-long legacy, but the new finishes, hardware and configurations are anything but dated.”
The Gretsch Electromatic Collection includes the following models:
Electromatic Classic Hollow Bodies
These big, bold electric guitars bring the brand’s prized snap and roar to life. Whether you’re looking for the punch of a six-string or a shimmer of the twelve-string, the FT-5E Filter’TronTM pickups will bring the vintage thunder over the booming deep tones that only a hollow-body can deliver. All models feature a stunning refined laminated maple body reinforced by trestle block bracing. A classic “C” shaped maple neck with laurel fingerboard gives the guitar a classic feel in the hand, and the Graph Tech® NuBone® nut and Adjusto-MaticTM bridge makes for impressive sustain. The Master Volume with treble bleed circuit keeps tone bright at high volumes. The Electromatic Classic Hollow Bodies are available in single or double-cutaways, with either a Bigsby® B60 Vibrato or G-cutout Tailpiece. These Classic Hollow bodies are available in a beautiful variety of colors specific to each model, such as Orange Stain, Azure Metallic Airline Silver and Snowcrest White.
Electromatic JetTM BT
These models are perfect instruments for those looking for a next-step into the classic tone Gretsch is famed for. Their chambered mahogany body with a maple top produces a rich, present mid-range with the perfect combination of attack and resonance. A pair of Black Top Broad’Tron Pickups deliver the tone you’d desire from a Jet: capable of aggressive overdrive with the definition needed for pristine clean tone. The combination of individual pickup volume controls, master tone and master volume with treble bleed circuit provides global control over your pickup and tone settings. The Jet BT Single-Cut comes in a left-handed configuration finished in Jade Metallic and in a right-handed configuration finished in Jade Metallic, Bristol Fog or Midnight Sapphire.
Electromatic JetTM Baritone
These guitars bring a tone all their own to the Electromatic series. If you’re looking for deep lows, thick mids and a vivid high end, the Jet Baritone delivers. Thanks to the excellent balance of its solid mahogany body, the mini-humbuckers drive subsonic tones while keeping each note beautifully distinct. Measuring in at 29.75”, the extended scale neck allows B to B tuning — use it to add color and texture in the studio or to double a lead onstage for a fiery live sound. The Electromatic Jet Baritone is available with a fixed v-stoptail tailpiece finished in Bristol Fog or Imperial Stain or with a Bigsby tailpiece available in Midnight Sapphire.
Electromatic Junior JetTM Bass II Short-Scale
These bass guitars sport all the classic Gretsch appointments delivering massive, room-filling subsonic tones that boom out from the solid basswood body and versatile pickups. The Junior Jet Bass has a smooth and balanced tonality that’s easily delivered through the comfortable, easy-to-play short-scale maple neck (30.3”) with laurel fingerboard. Low-end color, smoothness and comfort make this a bass guitar worthy of the Electromatic name. Available in Imperial Stain, Bristol Fog and Shell pink.
Electromatic Lap Steel
The Lap Steels produce one of the most unmistakable sounds out there:the beautifully rich electric Hawaiian guitar. Featuring a solid mahogany body and an intense tonal response that new and veteran players alike will appreciate. The single-coil pickup provides excellent note clarity, which sealed die-cast tuners keep locked-in. Available in the brand-new colors: Broadway Jade, Tahiti Red and Vintage White.
For more, visit: www.gretschguitars.com.
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ELECTROMATIC CLASSIC HOLLOW BODIES
G5420T Electromatic Classic Hollow Body Single-Cut with Bigsby ($799.99 USD, £919.00 GBP, €1,059.00 EUR, $1899.00 AUD, ¥126,500 JPY) Available in Orange Stain, Azure Metallic, Walnut Stain and Airline Silver
G5420LH Electromatic Classic Hollow Body Single-Cut, Left-Handed, Orange Stain ($899.99 USD, £919.00 GBP, €1,059.00 EUR, $2099.00 AUD, ¥143,000 JPY)
G5422TG Electromatic Classic Hollow Body Double-Cut with Bigsby and Gold Hardware ($899.99 USD, £1,039.00 GBP, €1,199.00 EUR, $2099.00 AUD, ¥143,000 JPY) Available in Snowcrest White, Walnut Stain and Orange Stain
G5422GLH Electromatic Classic Hollow Body Double-Cut with Gold Hardware, Left-Handed, Snowcrest White ($899.99 USD, £1,039.00 GBP, €1,199.00 EUR, $2099.00 AUD, ¥154,000 JPY)
G5422G-12 Electromatic Classic Hollow Body Double-Cut 12-String with Gold Hardware ($899.99 USD, £1,039.00 GBP, €1,199.00 EUR, $2099.00 AUD, ¥143,000 JPY) Available in Walnut Stain and Single Barrel Burst.
ELECTROMATIC LAP STEEL
G5700 Electromatic Lap Steel ($499.99 USD, £495.00 GBP, €569.00 EUR, $1149.00 AUD) Available in Broadway Jade, Tahiti Red and Vintage White.
ELECTROMATIC JETTM BARITONE
G5260 Electromatic JetTM Baritone with V-Stoptail ($649.99 USD, £609.00 GBP, €699.00 EUR, $1349.00 AUD, ¥95,370 JPY) Available in Bristol Fog and Imperial Stain.
G5260T Electromatic JetTM Baritone with Bigsby, Midnight Sapphire ($749.99 USD, £709.00 GBP, €819.00 EUR, $1599.00 AUD, ¥111,980 JPY) ELECTROMATIC JETTM BT
● G5220 Electromatic JetTM BT Single-Cut with V-Stoptail, Laurel Fingerboard ($599.99 USD, £529.00 GBP, €609.00 EUR, $1199.00 AUD, ¥96,030 JPY) Available in Bristol Fog and Midnight Sapphire.
* G5220LH Electromatic JetTM BT Single-Cut with V-Stoptail, Left-Handed, Jade Gray Metallic ($699.99 USD, £589.00 GBP, €679.00 EUR, $1399.00 AUD, ¥100,760 JPY
ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of owned and licensed brands includes Fender, Squier, Gretsch guitars, Jackson, EVH, Charvel, Bigsby and PreSonus – follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2021, Fender celebrated 75 years of giving artists “wings to fly,” carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.
Since 1883, Gretsch guitars have been the guitar of choice for musical revolutionaries due to the rich, full sound, smooth playability, and boldly classic visual style it offers. From modern versions of legendary Gretsch instruments to artist tribute models, Grestch’s emphasis on hand-craftsmanship and commitment to quality has pioneered new designs and manufacturing techniques, winning endorsements from some of the music industry’s most respected artists and creating what is known among performers as “The Great Gretsch Sound!.” Throughout the 20th century, Gretsch guitars were seen and heard on the biggest stages in rock ‘n’ roll and played by some of the most iconic guitarists in music history, from Chet Akins and Duane Eddy to Bo Diddley and Malcolm Young. Today Gretsch is a licensed brand under Fender Musical Instruments Corporation (FMIC) and together, they’ve expanded the Gretsch footprint across musical genres, sprawling demographics and diverse geography while maintaining its unique sound, distinctive style and authentic legacy.
For more information, visit www.gretschguitars.com.
source – Music Instrument News