Famous Rapper and Entrepreneur Berner Joins the Advisory Council of El Planteo, Latino Media Focused on Cannabis
Famous Rapper and Entrepreneur Berner Joins the Advisory Council of El Planteo, Latino Media Focused on Cannabis
BUENOS AIRES, Argentina , May 9, 2022 /PRNewswire/ — El Planteo has announced that Berner , mega-viral rapper and co-founder and CEO of the successful cannabis, mushroom and clothing brand Cookies , has joined its Advisory Board .
El Planteo is a Spanish-language media outlet focused on innovative topics such as cannabis, hemp, psychedelics, music, ecology, cryptocurrencies, gender and sexuality issues, hip-hop culture, and more.
The El Planteo Advisory Council is made up of key opinion leaders in the cannabis, psychedelics, music and finance industries. These have come together to share ideas on trends, relevant news and market forecasts, as well as to influence the development of public policies.
For Berner, joining El Planteo was an obvious choice: “I am excited and honored to join our good friends at El Planteo on this mission. Over the years, the team at El Planteo has been incredibly supportive of the industry. cannabis and psychedelics. And Cookies specifically. I’m honored and excited to be collaborating with experts in the space ,” said Cookies CEO.
“We are extremely honored to have such a successful and empathetic business leader and artist like Berner join our family. His insights will be indispensable in driving the legalization of cannabis and psychedelics in the region,” said Javier Hasse , co-founder and CEO of El Planteo.
“Our mission knows no borders. That Berner joins us is a very clear example of this. It is about sharing knowledge and pushing in the same direction,” added Natalia Kesselman , co-founder and CEO of El Planteo.
What is the El Planteo Advisory Council?
The El Planteo Advisory Council honors some of the greatest leaders in the cannabis and psychedelics industry. In turn, it provides El Planteo readers with unprecedented access to credible insights into the global cannabis industry.
Members of the El Planteo Advisory Council will share their experiences through a series of articles, opinion pieces, live conversations at El Planteo conferences, and relevant news quotes.
About Cookies
Cookies , founded in 2010 by Billboard-winning rapper/entrepreneur Berner and Bay Area breeder/cultivator Jai , is the world’s most recognized cannabis company. Cookies values the power of the plant and focuses on creating game-changing genetics. The company offers a collection of more than 70 proprietary cannabis strains and more than 2,000 products.
Cookies also actively works to enrich communities disproportionately affected by the War on Drugs through activism and social equity initiatives. Headquartered in San Francisco , the company opened its first retail store in 2018 in Los Angeles. Since then, it has expanded to more than 40 points of sale in 17 markets in 4 countries. Cookies was named one of America’s Hottest Brands of 2021 by AdAge; the first cannabis brand to receive this award. More information at cookies.co .
About Berner
Drawing on his younger days working as a budtender at a legal medical cannabis store, Berner knew he had something unique to offer the world of cannabis. Especially since so few people of color legally own any part of the $15 billion industry that they otherwise have participated in for decades. While working at a dispensary, he used to do shelf signage to promote strains. However, he acknowledged that there was no “brand” of real cannabis.
Berner not only wanted to get into the game for himself, he also wanted to get others ahead. In 2010, he teamed up with Bay Area grower and breeder Jai “Jigga” Chang to create Cookies , a medical marijuana strain previously marketed as Girl Scout Cookies . The cannabis strain was paired with a streetwear line of the same name that unabashedly gave birth to a company and an entire cannabis enterprise.
Despite his accomplishments, Berner knows that cannabis legalization cannot erase decades of disenfranchisement and incarceration that have disproportionately affected people of color across the United States. That is why he is always striving to ensure that others have the opportunity to be part of the legalized cannabis industry. Berner’s humility and accessibility is truly atypical for a multi-disciplined entrepreneur and tycoon. Because, for him, it is about much more.
SOURCE – The Planting
