Elrah Exclusive decorates a giant billboard next to the TRX tower, equivalent to an international brand advertisement
A popular local clothing brand, Elrah Exclusive created its own history when its baju raya advertisement exclusively adorned a giant electronic billboard on the wall of the TSLaw building tower next to the TRX tower since March 15.
In fact, the local brand created the first record and history to decorate the advertising corner of the location which has been dominated by international and luxury brands.
In fact, the mega advertisement project that was displayed every night from 8 to 12 midnight for a period of about two months was estimated to cost millions of ringgit.
AN aerial view showing the magnificent Elrah Exclusive billboard on the tower wall of the TSLaw building
The founder of the brand, Mohd Hilmi Che Azman or affectionately known as El Azman, said he was optimistic about the joint effort
“All this time, when crossing or driving a car on the road near the building’s tower, we often see luxury brands such as Louis Vuitton, Gucci, Mont Blanc and so on.
“But now I am proud and satisfied that the Elrah Exclusive brand is displayed on the giant electronic billboard. Everything is not impossible and is a sweet note in the journey of strengthening this brand since 2014.
“The idea of putting the Elrah brand in such a building was sparked when I was traveling abroad. Alhamdulillah now local brands like Elrah Exclusive are also able to compete and do marketing comparable to international brands,” he said.
SASS SYED and Meerqeen are smiling proudly behind the TSLaw tower building displaying the Elrah Exclusive billboard
The advertisement also features himself as well as the faces of influential and popular artist representatives such as Meerqeen, Khai Bahar, Ben Amir as well as Project: High Council drama actors, Amir Ahnaff, Hazeeq Deen and Fadhli Masoot.
Not to be missed are two popular TikTok stars, Aabias and Wan Chai.
“Even more exciting than the row of famous and influential stars, this mega advertising project also brings me together with a distributor who is also the owner of two Elrah Exclusive boutiques in Setapak and Elrah Melaka, namely Syed Ahmad Syed Salim or SASS SYED
“If you look at the advertisement, it is indeed specifically placed the names of the two boutiques it operates at Platinum Walk, Elrah Setapak and at Pantai Klebang, Elrah Melaka.
“I praise his efforts and enthusiasm. He is also one of the young people who generate income through my brand. He is one of 36 Elrah distributors or boutique owners operating throughout Malaysia.
“Not only in Malaysia, we have 29 branches in Thailand, Brunei (2) and Indonesia (2). In total, we also have more than 10,000 agents throughout the country,” he said.
Talking more about SASS, El Azman believes that where there is a will, there is a way.
“He is 26 years old from Serdang, Selangor. He has an accounting diploma from a college in KL. He originally traded Chanrakter, caramel cincau water for two years, before ‘getting stuck’ with Elrah.
“Long story short, we met and he showed interest in continuing the legacy of the brand empire I built. Who would have thought, he was able to live happily with this business network.
“Coincidentally, the brand shirt I developed went viral. He expressed his desire to participate as a distributor in addition to absorbing business knowledge with me. Until now, he has been earning a good income with Elrah for seven years,” said El Azman.
KHAI Bahar and Ben Amir were also chosen by Elrah
BINTANG Project: High Council, Hazeeq Deen, Fadhli Masoot and Amir Ahnaff.
This brand is one of the ones that continues to elevate the dignity of traditional clothing that is also Islamic clothing such as Baju Melayu, robes and kurtas in the Malaysian and Asian scene in particular.
Sold from as low as RM50 for a kurta up to RM189 (Baju Melayu), this brand registered under Elrah Trading Sdn Bhd continues to survive until now.
“I aim this year to be able to generate a sales profit of 250 million per year.
“I also hope that other distributors can emulate SASS SYED’s competitive spirit and dare to invest money to promote this brand even if they are just agents” he said.
source – wilayahku
