Dolby and General Motors Introduce Dolby Atmos Across Cadillac’s 2026 EV Lineup
SAN FRANCISCO and DETROIT, March 17, 2025 / – Dolby Laboratories, Inc. (NYSE: DLB), a global leader in immersive audio technology, and General Motors (NYSE: GM) have announced that Dolby Atmos will be available across Cadillac’s entire 2026 electric vehicle lineup. This includes models such as the ESCALADE IQL, ESCALADE IQ, LYRIQ-V, OPTIQ, VISTIQ, and more. Additionally, select 2025 Cadillac models will receive Dolby Atmos through over-the-air software updates.
Revolutionizing In-Car Audio with Dolby Atmos
Dolby Atmos offers a revolutionary way to create and experience music, enhancing artistic expression and delivering unparalleled clarity and depth. By placing listeners inside the music, Dolby Atmos brings out every detail, forging a deeper connection between artists and their fans.
“Whether it’s a daily commute or a family road trip, music has the power to turn ordinary moments into extraordinary experiences,” said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. “Cadillac’s integration of Dolby Atmos ensures that every drive is an immersive and unforgettable journey.”
Elevating the Cadillac Driving Experience
Cadillac’s commitment to innovation takes a significant leap forward with the adoption of Dolby Atmos across its EV lineup.
“Innovation is at the heart of Cadillac, and our collaboration with Dolby represents a new era for in-car entertainment,” said John Cockburn, Chief Engineer at Cadillac. “This partnership ensures that the music experience remains true to the artist’s original vision, delivering studio-quality sound for Cadillac drivers.”
Meeting Consumer Demand for Premium Audio
With Americans collectively driving over 3 trillion miles per year, according to the Federal Highway Administration, the demand for high-quality in-car entertainment continues to grow. A recent Dolby survey found that nearly 90% of music streaming subscribers consider enhanced audio quality a must-have feature, with over half strongly agreeing.
Fortunately, accessing Dolby Atmos music has never been easier. With 93% of Billboard’s 2024 Top 100 Artists releasing music in Dolby Atmos, listeners can now experience their favorite songs with unparalleled depth—whether at home, on the go, or in their Cadillac.
For more information on Dolby Atmos, visit Dolby.com. To learn more about Cadillac’s EV lineup, visit Cadillac.com.
