Company uses technology in Collab with artists to promote immersive hybrid events

SÃO PAULO , January 24, 2022 /PRNewswire/ — With the significant increase in covid cases in Brazil and the new restrictive measures imposed by the government for the events sector, the return to large concerts and in-person celebrations has become something again. far from normalization, directly impacting the calendar of large companies and the daily lives of musicians and artists.

To circumvent restrictions on events and promote interaction and immersion through technology, the Streaming Cross Host company , specialized in broadcasting digital events , created a special solution in a project called “The show can’t stop” , with the aim of integrating artists who had their volume of work minimized during the pandemic and promote the power of hybrid events in the corporate scope.

The project has 10 great musicians, among them Rafael Simionato , Edson Marques , Brunna Dio , Cris Paloni , Robertinho Rodrigues, Daniel Marx , Anette de Camargo , Glauco Jacow, Marcus Manako and is conducted by maestro Renato Zanuto , a specialist in popular music. , conductor of orchestras and choirs, music producer for Multishow programs and producer of soundtracks for soap operas and miniseries on Rede Globo.

The virtual show features a memorable performance of the song “The Show Must Go On” by the band “Queen”, created in a physical environment, in a live broadcast to the remote audience, with several interactions between the musicians, where the sensations, experiences and emotions that this type of format is capable of generating.

According to Jailton Santos , director and founder of Cross Host , the project goes beyond a simple virtual show conducted by great artists:

“We want to present, through this project, all the possibilities and doors that hybrid events can open for companies and artists. Technology evolves daily and today we have numerous resources to transform a simple live broadcast into a great immersive event. Gamification and the countless possibilities of interaction enhanced in virtual events, are just some of the advantages of the format”.

For Renato Zanuto , the project is a great way to break down demographic barriers, support the artist chain and also bring to light a format with high reach and engagement power for companies:

“During the pandemic, I saw many musicians run out of work, needing to turn to other careers. I also saw companies close for not betting on the power of digital. Today, I see the virtual as an extension of the physical world, where we can create great shows and sensations in the public through the power of technology and innovative companies like Cross Host”.

Hybrid events are on the radar of companies in 2022, but they need to go beyond static meetings, betting on innovative and immersive experiences and interactivity resources.

FONTE Cross Host

-Cross Host