Alok to Headline INFINITY Lisbon in Explosive SBC Summit Finale
LONDON, April 13, 2025 – Global EDM sensation Alok will headline the INFINITY Lisbon event, closing out this year’s SBC Summit with an unforgettable performance at Lisbon’s MEO Arena on September 18. Known for combining Brazilian rhythms with powerful electronic beats, Alok brings his high-energy sound to what promises to be a standout moment in the gaming and entertainment industries’ biggest annual gathering.
A mainstay in the DJ Mag Top 100, Alok has topped charts and festival lineups worldwide, and has collaborated with music giants including Dua Lipa and Ed Sheeran. He has also made waves in the gaming world and continues to drive positive change through his philanthropic Alok Institute.
“The INFINITY brand started in Lisbon, and having Alok headline feels like a full-circle moment,” said Rasmus Sojmark, CEO of SBC. “We created something special here—blending top-tier business with entertainment, and now we’re taking it even higher.”
INFINITY Lisbon marks the summit’s grand finale and caters exclusively to VIP Event Pass holders. The venue, which has hosted global stars like Beyoncé and The Weeknd, will again serve as the after-hours epicenter of celebration for the summit’s 30,000+ attendees.
Limited VIP passes are now available for €400, with a €200 early bird discount. Qualified operators and affiliates can apply for free passes.
