Alibaba’s annual 11.11 shopping festival offers over 290,000 brands
KUALA LUMPUR: The 11.11 Global Shopping Festival e-commerce platform, Alibaba brings excitement to users by offering more than 290,000 brands in various categories.
The 14th annual festival also provided merchants with tools and solutions in expanding brand loyalty membership programs as well as introducing their new product range.
President of Industry Development and Operations Center of Taobao and Tmall, Alibaba Group, Chui Xue said, this edition of the 11.11 festival features the most diverse products in the history of this event with 17 million products available to one billion active users in China.
“11.11 is the most powerful engine for the growth of our customers every year. Transforming consumer awareness into customer loyalty is key to generating the best return on investment.
The Royal Canin flagship store has been operating on Tmall for 10 years and expertise management is one of the main areas of their business operations.
“We will introduce technological and business innovations and at the same time improve supply-demand matching and loyalty membership management, to support brand partners and merchants,” he said at the launch of the 11.11 Festival in Beijing, China on Wednesday.
To date, more than 40 brands and 600 brands on Tmall have loyalty membership programs that exceed 10 million members and one million members, respectively.
The 11.11 pre-sale on Tmall has now started – the first window will start at 8pm, 31 October and end on 3 November, while the second window will end from 8pm, for one day starting on 10 November.
This edition of the 11.11 Festival features the most diverse products in the event’s history including Dove.
Help brands cultivate high-value customers
Alibaba will support merchants in recruiting loyalty members as well as other initiatives to encourage wider use of the membership system. It is the key to attract, engage and retain users to the merchant platform.
According to Xue, through Alibaba’s ecosystem-wide premium loyalty membership program, 88VIP has more than 25 million members with an average annual spend of more than RMB57,000 (RM37,460) reflecting a high-quality user base with strong purchase intentions on its platform.
Also many more brands will showcase their product innovations incubated based on insights from the Tmall Innovation Center.
“Alibaba is in a strong position and is committed to helping merchants build their membership management capabilities… it is targeted to better serve customers throughout the customer lifecycle.
“Many leading brands including Nike and Unilever implement brand loyalty membership programs through Tmall.
“It is to interact with existing customers more effectively in addition to acquiring new customers… especially from the base of more than 123 million annual active users who spend more than RMB10,000 (RM6,570) every year on Taobao and Tmall,” he said.
88VIP members can enjoy a five percent discount on more than 300 branded products and membership preferences in the Alibaba ecosystem including Youku, Ele.me, Amap and Fliggy.
Various new product lines will be introduced on 11.11 including fashion and accessories by leading luxury brands, Moncler and Ferrari which opened a Tmall flagship store last month.
Also many more brands will showcase their product innovations incubated based on insights from the Tmall Innovation Center.
source – Haikal Raman