The ‘Berita 757’ report is bold, loudly raising the voice of the people

KUALA LUMPUR-To strengthen its position and credibility as a leading brand that dares to channel transparent information in voicing the truth in order to safeguard the welfare of the people, free-to-air private television station Awesome TV through the publication of ‘Berita 757’ program consistently covers relevant news content. current and sensitive issues that are close to the community without taking sides with any party.

Carrying the slogan ‘People Are Our Priority’, the ‘Berita 757’ program which was launched on February 1 and broadcasts live every Monday to Sunday, at 7.57 pm on Astro channel 123 and MyTV channel 112.

With a duration of 33 minutes, ‘News 757’ brings daily reports covering national, local and foreign news across the segments of politics, current issues, economy, crime, entertainment and sports.

The ‘News 757’ program is run by four news personalities who are responsible for running the daily slots on a rotating basis. They consist of Drs. Mohd Ghazali Taib, Ain Syuhada Ahmad Bohari, Nadhra Mohd and Adriana Ghafar.

Commenting further on the direction in positioning ‘Berita 757’ as an influential platform to empower the voice of Malaysians, Dato ‘Adam Ilyas as the CEO of Awesome TV said, “As we know, news channels are one of the main components of audience choice. provide access to important sources of information.

Dato ’Adam Ilyas, Chief Executive Officer of Awesome TV

As a television station that serves as a mirror of society, we bear a great responsibility in reporting news obtained from the right sources fairly without being favored or controlled by any party with political power or vested interests. We hold on to the freedom of the media and dare to go against the flow to provide constructive criticism and criticism while channeling information.

However, although the reporting pattern of the ‘Berita 757’ report is aggressive and vocal, we still take into account the question of personality and emphasize control over each content of the coverage made because we are aware of the possible implications after the information is disseminated and received by people. many.

Although it was just launched on February 1, we are happy with the positive feedback received as the ‘Berita 757’ approach proved effective when it managed to record the second top position or ‘Top 2’ for the news category in Malay with over 18 million views since it launched two months ago. ‘Berita 757’ also managed to grab the attention of young people when it recorded a total of 57 thousand followers on the social media platform, TikTok.

As a new player in the news segment, we keep the aspiration to see ‘Berita 757’ stand as the ‘trendsetter’ of the new millennium in the field of world -class and influential news in line with other mainstream players in Malaysia. ”

To inject a unique and fresh variety in terms of presentation and presentation visually while highlighting the charm of the ‘Berita 757’ personality line, the country’s famous celebrity, Datuk Aznil Haji Nawawi or more affectionately known as Pak Nil was appointed as an instructor who will train and guide them to character building syllabus, effective body language formation includes facial expressions, body movements, voice casting, public speaking discipline especially in front of the camera, interacting techniques, makeup care and so on.

Adam also added, “We are very pleased with the presence of Pak Nil who is willing to share the experience and expertise he has to train the personality of ‘Berita 757’. With an artistic legacy of over 30 years in the field of hosting, his outstanding credibility and reputation as a TV personality and respected host places Pak Nil as the teacher seen as most qualified to mentor our news readers. Hopefully the knowledge he passed down can be utilized together as well as provide another new benchmark for the field of hosting.

We would also like to take this opportunity to share about new talent search initiatives that have the potential to be featured as ‘News 757’ personalities. Insya Allah, an open audition session will be held after the festival. Further details on this plan will be announced from time to time. ”

For information, Awesome TV has started its operation since August 2020 and broadcasts interesting local and foreign programs, through the Drama, Talk (talk show), Kids, Entertainment and Comedy segments.

-Ramani P