20 artists liven up the Absolut Music Festival Free Concert
Absolut Events & Management Sdn Bhd in collaboration with the ELFBAR brand will organize a free concert at the beginning of next November.
This lifestyle festival with the concept of an open concert will also bring the food festival Absolut Food Festival under one event.
Located in Bandar Malaysia, Sungai Besi, Kuala Lumpur. This event will be held for 3 days from 4 to 6 November 2022 (Friday to Sunday)!
ABSOLUT Events & Management in collaboration with the ELFBAR brand will organize a free concert in conjunction with the Absolut Music Festival.
What is interesting and certainly awaited, this free concert will bring as many as 18 famous singers from the country and some new local artists paired on the same stage.
The line-up of main singers who will be performing are SEARCH, Alleycats, Joe Flizzow, Andi Bernadee, Akim & The Magistrate, Aman Ra, Floor 88, Faizal Tahir, Bunkface, Elizabeth Tan and DOLLA.
Not only that, great singers Janna Nick, Ayda Jebat, Kugiran Masdo, Kidd Santhe, Projector Band, ForceParkBois and Insomniacks will also perform.
This concert will also introduce the two newest female groups, The Gadys and The Sara Sisters.
According to the Operations Director of Absolut Event and Management, Ben Ali, despite the delay in concerts in the country lately, it is not an obstacle for him to organize the entertainment event.
“Our concerts are free. We can do ticketed concerts, but we choose to do free concerts because tickets are quite difficult to sell.
“This is because towards the end of the year there are many concerts and I want to compete with many events. So what happens to concerts or ticketed events, they have to reduce the price.
“So we want to prevent that from happening. To be safe we chose a free concert,” he said.
LINE-UP of artists who will make the Absolut Music Festival Concert a success
Ben also pointed out that free concerts give sponsors a distinct advantage in terms of branding.
“If the concert is paid for, the audience is limited. After all, we want a lot of people to come, so we can’t sell tickets.
“That’s why we have a sponsor, ELFBAR, who does organize a free concert. Yes, if the free concerts they receive are more extensive than the limited paid concerts.
“This is great for advertising and branding. When 200 thousand come, 200 thousand see the brand compared to a ticketed event,” he said.
In addition to being entertained, people can enjoy a variety of food, cosmetics, clothing and more throughout the event.
“The difference we will bring is to unite diversity in one event. By not only focusing on the music festival, this event will also bring more than 110 small and medium traders consisting of traders of food, drinks, clothes, cosmetics and so on.
“Not forgetting the presence of more than 50 social media activists and 50 actors from the acting industry such as Aedy Ashraf, Meerqeen, Anna Jobling, Uqasha Senrose, Emma Maembong, Hannah Delisha and many others who will enliven the atmosphere of this event later.
“This event could not be presented for free to all of you without the cooperation of ELFBAR as the official sponsor of Absolut Music Festival 2022,” he added.
While the Director of Absolut Event and Management, Nadiyah Shahab did not want to get too comfortable but instead continued to do promotion until the day of the event.
“When it comes to the audience that comes, it feels like in every event we organize there is a sense of worry. Because of that, whatever we do to ensure this event is a success includes prayer.
“Anything depends on marketing. We do all kinds of things. We have released campaign videos, promotional videos, campaigns on TikTok and so on.
“At least, whatever happens, we have no regrets because we have done everything. There is nothing we don’t do,” she said.
This free concert and Absolut Food Festival is also supported by Tourism Malaysia and Cuti-Cuti Malaysia.
The public is invited to come and enliven the festival which will take place from November 4 to 6 in Bandar Malaysia, Sungai Besi, Kuala Lumpur.
While eating and drinking with your loved ones, you can also enjoy the music that will be presented to all of you.
source – wilayahku
